[Exclusive Interview] This Gwalior Based IT Services Provider Is Unleashing Digital Transformation Via SaaS & CRM Solutions

Recently, we interacted with Mr. Tushar Dhawan, Partner, Plus91Labs – a Gwalior based SaaS focused platinum System Implementor(SI) that provides consulting and digital transformation services to enterprises.

Here are the interview highlights:

1. Can you tell us about the inspiration behind founding Plus91labs and the company’s mission?

Plus91Labs was founded with a vision to revolutionize the way businesses harness the power of technology, particularly in the domain of Salesforce and CRM solutions. The inspiration stemmed from recognizing a pressing need in the market for expert guidance and innovative solutions in these areas.

The mission of Plus91Labs is to empower enterprises with cutting-edge technological tools and strategies, enabling them to streamline operations, enhance customer engagement, and ultimately achieve sustainable growth. We are committed to providing tailored, results-driven solutions that align seamlessly with our clients’ unique objectives and challenges.

By leveraging our deep domain expertise and a client-centric approach, we aim to be the go-to partner for organizations seeking to navigate the complex landscape of digital transformation. Our mission is to consistently deliver value, drive innovation, and exceed expectations, thereby contributing to the success and growth of our clients worldwide.

2. Can you describe your understanding of the importance of digital transformation for enterprises? How do you believe Plus91Labs can contribute to this process?

Digital transformation is of paramount importance for enterprises in today’s dynamic business landscape. It entails harnessing digital technologies to revolutionize operational processes, enhance customer experiences, foster innovation, and drive sustainable growth.

At Plus91Labs, we recognize the criticality of digital transformation and its potential to unlock immense value for organizations. Our core focus lies in assisting enterprises throughout their digital transformation journey. We offer a comprehensive range of solutions and services designed to help businesses embrace emerging technologies, including cloud computing, data analytics, artificial intelligence, and automation.

By leveraging our deep industry knowledge and technical expertise, our clients can optimize their operations, elevate decision-making capabilities, and deliver personalized experiences to their customers. However, we understand that digital transformation encompasses more than just technological implementation—it necessitates a cultural shift and organizational alignment.

Therefore, we adopt a holistic approach, collaborating closely with our clients to comprehend their specific challenges, goals, and organizational capacities. We work hand in hand with their teams to develop tailored strategies, provide guidance on best practices, and offer ongoing support during the transformation process.

By partnering with Plus91Labs, enterprises gain access to our extensive experience in driving digital transformation across diverse industries. Our unique combination of technical proficiency, industry insights, and a customer-centric mindset empowers our clients to reimagine their business models, streamline operations, unlock new revenue streams, and deliver exceptional value in the digital era.

Through our commitment to excellence, innovative thinking, and agile execution, Plus91Labs plays a vital role in facilitating the digital transformation of enterprises. We enable our clients to embrace the opportunities presented by digital technologies, adapt to evolving market dynamics, and achieve sustainable success in an increasingly digital world.

3. Plus91labs has been recognized for its innovation. Could you share some of the notable achievements and awards the company has received?

Plus91Labs has a proven track record of helping organizations achieve significant improvements and transformations through Salesforce and CRM solutions. For example, in the beauty and personal care industry, we collaborated with a leading company to optimize their sales and distribution processes. By implementing Salesforce CRM and our proprietary TrueSales SFA platform, we enabled them to effectively manage sales operations, enhance customer engagement, and drive revenue growth. Similarly, in the fashion and accessories sector, we supported a growing brand in streamlining their sales and marketing efforts, resulting in improved operational efficiency and increased sales performance. These success stories highlight our expertise in leveraging Salesforce and CRM solutions to drive tangible business outcomes for our clients

Plus91 Labs has received recognition and awards for its innovative work in the field of Salesforce and CRM solutions. One notable award that Plus91Labs received is the prestigious Global PIA (Pioneers in Innovation Awards) in 2023. This award recognizes Plus91Labs’ outstanding contributions to innovation and excellence in the industry.

4. Many start-ups face challenges in their early stages. What were the initial hurdles that Plus91labs had to overcome, and how did the team navigate through them?

Plus91labs, as a startup, encountered several significant hurdles during its early stages. One of the primary challenges the company faced was resource hiring. Being a local company and not a multinational corporation, Plus91labs had to overcome trust issues that potential employees had about working for a startup. Many individuals were hesitant to join a startup due to concerns about job stability and the unfamiliarity of working in a smaller, less-established organization. To tackle this issue, the team at Plus91labs had to engage in extensive consulting efforts. They not only had to convince potential hires of the benefits of working in a startup but also found themselves mentoring candidates and even addressing concerns from candidates’ parents who were apprehensive about their children’s career choices.

Another significant challenge was the quality of available resources. Initially, Plus91labs struggled to attract top talent because not many professionals were willing to join a startup. Overcoming this obstacle required the team to invest a considerable amount of time and effort into mentoring and nurturing the skills of the individuals they did manage to recruit. Through rigorous training and guidance, Plus91labs was able to transform these resources into highly competent team members. Today, their efforts have borne fruit, as even major players like BIG4 firms are now interested in hiring Plus91labs’ resources, a testament to the company’s commitment to nurturing talent.

Additionally, the mindset of potential customers presented a hurdle. Many customers were reluctant to be early adopters or “guinea pigs” for a startup’s products or services. This hesitation was understandable, given the perceived risks associated with working with a less established company. However, Plus91labs was fortunate to have the advantage of prior experience and relationships with past customers. This experience and trust gained from previous collaborations helped Plus91labs secure its initial few wins, gradually building a reputation for reliability and innovation in the market.

In conclusion, Plus91labs successfully navigated through the initial challenges that many startups face. They addressed issues related to resource hiring and quality, invested in mentoring and skill development, and leveraged their previous experience and customer relationships to build trust and credibility in the market. These efforts have contributed to Plus91labs’ growth and success as it continues to establish itself as a reputable player in its industry.

5. Collaborations often play a significant role in the success of a company. How does Plus91labs collaborate with Pharma companies, institutions, and other stakeholders in the industry?

By partnering with Plus91Labs, enterprises gain access to our extensive experience in driving digital transformation across diverse industries. Our unique combination of technical proficiency, industry insights, and a customer-centric mindset empowers our clients to reimagine their business models, streamline operations, unlock new revenue streams, and deliver exceptional value in the digital era.

Through our commitment to excellence, innovative thinking, and agile execution, Plus91Labs plays a vital role in facilitating the digital transformation of enterprises. We enable our clients to embrace the opportunities presented by digital technologies, adapt to evolving market dynamics, and achieve sustainable success in an increasingly digital world.

By implementing Salesforce and CRM solutions brings numerous benefits to organizations. It helps them centralize their customer data, improve sales, service and marketing efficiency, enhance customer engagement, and drive data-driven decision-making. Additionally, it enables seamless collaboration across teams, facilitates process automation, and fosters a customer-centric approach

6. Can you shed some light on the key products and services that Plus91labs offers and how they have impacted the multiple industry

Integrating Salesforce and CRM systems with other business applications or platforms are the key products and essential for seamless data flow and process synchronization. Salesforce has broad applicability across various industries. However, industries such as retail, CPG, FMCG, healthcare, finance, and professional services often have a high demand for these technologies. Factors contributing to this demand include the need for efficient customer management, personalized marketing campaigns, streamlined sales processes, and data-driven decision-making.

7. Plus91labs seems to have a strong focus on research and development. Could you elaborate on the R&D efforts within the company and how they drive innovation?

Research and development (R&D) is at the core of Plus91Labs’ innovative approach. We believe that staying at the forefront of technology is essential to deliver cutting-edge solutions to our clients. Here’s a breakdown of our R&D efforts:

1. In-House Expertise: We have a dedicated team of R&D professionals with diverse backgrounds in technology, engineering, and business. This multidisciplinary approach allows us to explore novel solutions from various perspectives.

2. Market Analysis: Our R&D efforts begin with a comprehensive analysis of market trends, emerging technologies, and industry-specific challenges. This helps us identify gaps and opportunities where we can offer unique and impactful solutions.

3. Custom Solution Development: We invest in developing custom solutions tailored to specific industries and client needs. This includes proprietary tools and platforms that enhance efficiency and productivity in areas like sales, customer service, and marketing.

4. Integration with Emerging Technologies: We actively explore the integration of emerging technologies like Artificial Intelligence, Machine Learning, and IoT into our solutions. This ensures that our clients are prepared for the digital landscape of tomorrow.

5. Prototyping and Testing: We follow a rigorous prototyping and testing process for all our R&D initiatives. This allows us to validate concepts, fine-tune functionalities, and ensure that the solutions meet the highest quality standards.

6. Continuous Learning and Training: Our team engages in continuous learning and skill development programs. This ensures that we are up-to-date with the latest tools, technologies, and methodologies, enabling us to offer state-of-the-art solutions.

7. Collaboration with Industry Partners: We actively collaborate with technology partners, industry experts, and academic institutions. These partnerships facilitate knowledge exchange and provide access to specialized resources and expertise.

8. Feedback-Driven Improvement: Client feedback is invaluable to our R&D process. We actively seek and incorporate feedback to refine our solutions and ensure they are aligned with the evolving needs of our clients.

In essence, our R&D efforts are geared towards not just keeping up with industry trends, but actually leading and driving innovation. This proactive approach allows us to deliver solutions that are not only relevant today but also future-proofed for tomorrow’s challenges.

8. Looking to the future, what are Plus91labs’ aspirations and goals for the coming years?

Answer: Plus91labs has ambitious aspirations for the coming years, with a primary goal of achieving 2X growth over the next two years. To facilitate this growth, we are focusing on expanding our presence globally, as evidenced by our recent acquisition in Singapore, which marks our entry into the Southeast Asian market. Our strategic roadmap also includes plans to scale our operations in the United States and the United Arab Emirates (UAE).

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