[Exclusive Interview] India's 1st LegacyTech Startup Nurtures Lasting Memories Of A Deceased Person Forever

Mohul Ghosh

Mohul Ghosh

Nov 10, 2023

Recently, we interacted with Mr. Vishal Mehta, Founder and Director – Mitt Arv, India’s first innovative legacyTech platform which offers to store user’s emotional messages, asset details, and plan the legacy and details can be shared with their loved ones after demise of the user.

[Exclusive Interview] India's 1st LegacyTech Startup Nurtures Lasting Memories Of A Deceased Person Forever

Here are the interview highlights

1. How does Mitt Arv ensure the security of valuable assets, properties, and important documents on its platform? 

We have implemented several security measures to ensure the safety and privacy of users’ personal information. First, we employ user tokenization. This process anonymizes (makes it not personally identifiable) the user’s data and separates it from any information that could identify them. This helps enhance the security of the data. Additionally, the user’s information is encrypted both when it’s stored and when it’s being transmitted. Encryption is like encoding the data in a way that only authorized people or systems can read it. This means that not even the leaders or administrators at Mitt Arv can access the personal data of users. This ensures the highest level of confidentiality for all the data on our platform. Furthermore, we securely store aggregated data metrics in an Azure-controlled data lake. Azure, which is a cloud computing service known for its strong security measures, is used to add an extra layer of protection to their data. 

We are committed to handling our users’ personal and emotional information with the highest level of care and respect, following our principles of privacy and security. 

2. Could you provide more details about how Emotional will works and how it allows users to express their deepest emotions? 

Through Emotional Will, people can create a lasting legacy for their loved ones that goes beyond a traditional will, enabling them to share their deepest emotions with their loved ones. It secures their invaluable feelings in the form of written words, recorded audio or video messages, ensuring their preservation for generations to come. Mitt Arv simplifies the sharing of legacies and emotional messages with loved ones even after the individual’s passing, utilizing advanced technology and robust systems to guarantee the delivery of user-captured messages to the intended recipients at the desired time. We rely on the trust that users have in their relationships and designate them as “Trusted Contacts” who will keep us informed about the well-being of our customers.

3. Can you share some insights into how you are planning to expand the platform’s reach and increase app downloads? If any goal with likely timeline 

Expanding Mitt Arv’s reach and increasing app downloads are integral to our mission of empowering individuals and families to protect their legacies and embrace their emotions. To achieve this, we’ve devised a comprehensive strategy. First and foremost, content marketing serves as the foundation of our approach, as we seek to educate and engage our target audience with high-quality content on legacy planning, emotional wills, and related topics. This content will be widely distributed through our blogs, social media, and other relevant channels. 

Simultaneously, we’re implementing a referral program, encouraging our existing users to recommend Mitt Arv to their friends and family. This initiative not only fosters organic growth but also leverages the trust within our user base, as recommendations from those who share our mission are particularly powerful. 

Furthermore, our newsletter campaigns will provide regular updates, tips, and insights on legacy planning and emotional wills. These newsletters will not only keep our existing users engaged but also attract potential users who’ve subscribed to stay informed about Mitt Arv’s valuable offerings. 

In addition to these strategies, we’re taking steps to expand our platform’s availability. Currently, our app is exclusively accessible on Android, but our team is working hard to launch our application on iOS and web as well. By the end of January, our app will be accessible exclusively through the web, and the iOS version will follow by the end of February. This expansion is designed to reach a broader audience, enabling more individuals to plan their legacies effectively. By introducing our platform on multiple operating systems, we aim to simplify the process of listing and accessing assets and wills, ensuring users can seamlessly view their information from various devices and platforms. 

We believe that this strategic expansion will not only lead to a significant increase in app downloads but also provide us with a broader perspective on user satisfaction and their evolving needs.

4. As a start-up what are the challenges you are facing and how do you overcome them? 

Whether it’s a startup or a corporate job in an enterprise, neither of them is short of challenges. The difference lies in the fact that, in a startup, the challenges come at a 10x-100x speed, requiring quicker problem-solving. Getting a team together, choosing the right technology stack and having the right hiring philosophy are the biggest questions that startups have to address in the -1to 0 and then 0 to 1 journey. We believe that we have largely overcome those challenges by trial and error, and we have developed standard operating procedures for each of them. We’re not yet perfect but still have a long way to go. 

5. Any new feature in pipeline that you are planning to introduce in Mitt Arv’s legacy tech platform? 

In addition to our existing products, “Asset Vault” and “Emotional Will,” we are actively working on a series of innovative features to further empower our users in planning for the future with both efficiency and emotional significance. One exciting addition is our upcoming “Time Capsule” feature which allows users to compose text, audio, or video wills and schedule their delivery for a specific date, event, or milestone in the future, such as a birthday, anniversary, graduation, or any other significant occasion. It’s a powerful and touching way to leave a meaningful and lasting impact on the lives of those who are dear to you. 

Furthermore, we are developing a diverse range of add-ons that will complement our core offerings, providing users with even more tools and options to protect their legacies. These additions reflect our commitment to continually expand our platform’s capabilities and offerings, solidifying our position as the trusted partner for individuals and families seeking to safeguard their assets, foster lasting emotional connections, and ensure their legacy endures for generations to come.

Mohul Ghosh
Mohul Ghosh
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