[Exclusive Interview] 14,000+ Businesses Are Using Data Analytics & Business Intelligence Of This Tech Company To Make Smart Decisions

Recently, we intetracted with Mr Anurag Sanghai, Principal Solutions Architect, Intellicus Technologies – a tech-focussed organization that empowers businesses with Artificial Intelligence and Business Intelligence.

Here are the interview highlights:

1) Kindly brief us about the company, its specialization and the services that your company offers.

Intellicus is a data analytics and business intelligence platform which empowers organizations to make data-driven decisions. Our journey began in 2004, and today I’m proud to say that we are a leader in providing world class Analytics and Business Intelligence (ABI) experience across sectors. We are a solid team of more than 200 specialist engineers and support experts who are consistently endeavoring to simplify ABI for our clients.

With almost two decades’ experience in the sector, Intellicus specializes in ABI solutions and has become the product of choice for thousands of enterprises of all sizes around the globe, which benefit from the host of tools we offer for data visualization, analytics and reporting. We
provide solutions that are customizable and modular, with a flexible architecture and robust integration framework. Intellicus has established significant OEM relationships with leading independent software vendors (ISVs) who bundle Intellicus in their products and implement it for
their customers. Always taking the ‘Customer First’ approach, we also invest in R&D and innovations to bring the best of technologies for our users.

We offer a wide range of solutions covering Data Integration, ABI and WFM. Here, I’d like to mention Flow – Intellicus’ very own new age workforce management solution that brings AI, AutoML and Cloud to planning, forecasting and workforce optimization for business process
management, launched in 2022.

Our solutions under data integration include ETL, Data Science, Data Warehousing, Automation and more. They accelerate creation of scalable data architectures, digital transformation initiatives and expedite data discovery and transformation. Our data integration services help
create smart data pipelines to generate valuable data-driven processes across enterprises. We provide ABI services with intuitive visualizations and user interface for Enterprise, Cloud, Mobile and Embedded BI, helping transform business into insight-driven enterprises. Through intelligence driven by machine learning, informed decision making-becomes part and parcel of business operations. Powered with real-time analytics, built-in data science and machine learning capability, users can leverage our expertise and experience to pick the right approach for a business to maximize their BI investment.

2) Please explain the algorithm involved in the BI process.

The BI processes utilized at Intellicus involve multi-stacked algorithms including data mining, natural language processing, predictive analytics, machine learning and deep learning. These algorithms are used to analyze large amounts of data, which isn’t always practical for a manual workforce to perform, and generate insights that can be used in informed decision making. To explain the BI processes in plain parlance, let’s take a look at data mining, which is a procedure to identify patterns and relationships in large datasets. Predictive analytics is a form of learning
from identified data and uses statistical models to predict future outcomes while natural language processing is used to interpret and analyze text data. Then, we have machine learning algorithms that are used to identify patterns and make predictions from data. Deep learning
algorithms, as the name suggests, dig a little deeper into the data and are used to analyze complex data and they in turn help in generating insights.

So, you can say that the BI process entails a set of steps used to analyze data and generate insights from it. It mostly involves collecting data, selecting or cleaning and transforming it, analyzing it and presenting the results in a way that is meaningful and relatable to the
functioning of the organization.

3) Data management through BI technology for the logistics sector.

Logistics sector—being an industry that generates vast amounts of data from multiple sources such as transportation, warehousing, inventory and supply chain management—can gain a lot from effective data management through BI technology. Incorporating business intelligence can
help logistics companies gain valuable insights into their operations, reduce costs and improve their overall efficiency. For instance, BI can be used in data management for real-time tracking and visibility of shipments, inventory and assets. This helps logistics companies monitor their
operations and quickly identify any issues that may arise, such as delays or bottlenecks.

BI is used especially for predictive analytics, where the technology can be used to analyze historical data to identify patterns, make predictions about future trends, improve efficiencies and reduce costs.

Another area where BI can help in this domain is inventory management. BI technology can provide insights into inventory levels, demand trends and product movement. This helps logistics companies to optimize their inventory levels, reducing the risk of stock-outs or
overstocking and in improving overall efficiency. BI is also useful for supply chain optimization, assisting logistics companies by identifying inefficiencies, bottlenecks and areas of process improvement. This can lead to reduced costs, increased efficiency and improved customer
satisfaction. In addition, data visualization is another key offering of BI technology, which enables easier data visualizations for logistics companies to understand and interpret their complex data across networks. This can help to identify trends and patterns that may not be
immediately apparent from raw data.

Overall, BI technology can be a powerful tool for logistics companies looking to manage their data effectively, optimize their operations and improve their overall efficiency. By providing real-time visibility, predictive analytics, inventory management, supply chain optimization, and data visualization, BI technology can help logistics companies stay competitive and adapt to the changing demands of their customers.

4) What Role does BI play in the betterment of any business?

BI plays a crucial role in almost every business and sector today and will become indispensable in a few years for the rest. Insights and data-driven decision-making capabilities gained via a successful BI implementation can help businesses operate more efficiently, ultimately reducing costs, increasing revenue and profitability and boosting customer satisfaction.

BI enables managers to make informed decisions that are based on real-time data insights and not just on intuition or past experience. BI improves operational efficiency by identifying areas for process optimization, identifying new opportunities for revenue growth, such as identifying underserved markets, or highlighting products that are selling particularly well.

Now you see, because BI helps businesses better understand their customers, their needs and their preferences, it ultimately leads towards better customer experience. This technology enables businesses to personalize their offerings and improve the overall customer experience.
BI is also utilized for Improved risk management where it helps businesses identify potential risks and opportunities early on thus enabling them to act before problems escalate.

5) How important is BI investment option in 2023?

How important? Very! Very important. Reiterating my point in the previous section regarding roles of business intelligence, businesses should be investing in BI if not already done so. Witnessing the kind of transformation attained by those businesses already using BI, investment
will continue to be important in 2023 and beyond. And here’s why – you see, in today’s fast-paced business environment, decision-makers need accurate and timely information to make informed decisions. This is where the importance of data-driven decisions comes in. BI enables organizations to analyze data quickly and accurately, providing insights into customer behavior, market trends and operational performance. Based on actual results, it is a fact that BI can provide competitive advantages. BI tools enable organizations to gain an edge over competitors by identifying new business opportunities, optimizing pricing and promotions and improving operational efficiency.

BI enables organizations to better understand their customers’ needs, preferences and behaviors, leading to improved customer experiences and increased loyalty. It also helps with regulatory compliance, where BI tools enable organizations to monitor and report on compliance
requirements, such as data privacy laws and financial reporting regulations. Perhaps one of the most important aspects of BI power is the increased automation of repetitive tasks, such as data collection and reporting, freeing up human resources to focus on more strategic activities.

As we move into an era of smarter marketing and tougher competition, the importance of BI investment is bound to grow with the increasing volume and complexity of data. Additionally, as new BI technologies emerge, organizations will have even more opportunities to improve their
business processes and outcomes through analytics and data-driven insights and it goes without saying that the ones who miss out will miss out big time!.

6) Which sectors is Intellicus Business Intelligence is contributing to, and why?

It really is a matter of pride to be able to say that Intellicus is widely used across numerous sectors and industries across the world. As of now, we have a significant presence in six major industries – retail, healthcare, BPO, logistics, manufacturing and human resources.

Let me briefly walk you through how and where Intellicus Business Intelligence is contributing and I’m sure you’ll also understand the ‘why’ part of the question from it.

For retail, Intellicus Business Intelligence platform offers unified retail analytics, presenting actionable insights from all offline and online data sources with 360 view of the entire brand and its operations. Intellicus seamlessly integrates with inventory, POS, RFID and other
applications, enabling retailers to understand customer behavior across channels for providing a true omnichannel shopping experience.

Intellicus’ advanced analytics enables real-time personalized experiences, streamline supply chain, improving POS operations, providing dynamic pricing, reducing margin loss and much more. Intellicus allows demand and sales forecast, customer segmentation enhancement/profiling, market gaps identification, new opportunities discovery, in-store analytics, merchandising and location analytics, in-store promotions and personalization as well as customer behavior/ intelligence/ journey analysis for a more robust operation.

Intellicus’ offering for healthcare empowers users with insights to reduce costs, improve patient care and outcomes and maintain data privacy while complying with regulations and standards. Intellicus users in the healthcare industry are empowered right from predicting patient needs,
optimizing patient-staff ratio to managing insurance claims and more, all with solid data security. Some specialized solutions from Intellicus for the healthcare industry include insurance claim analysis, risk and fraud analysis and streamlining operations.

In the BPO sector, Intellicus has proven most beneficial on automation and acceleration for overall operation empowerment. Intellicus’ WFM solution FLOW brings actionable insights and reporting automation for key processes, accelerates informed decision making and drives real
time insights on all critical business KPIs. Thanks to Intellicus, users can automate data extraction from multiple OEM applications and sources in their call center, providing flexibility to append and compare data as and when needed without having the need to disturb users’
process flow. Our next-gen BI platform with secure, scalable data automation capabilities—including excel automation and smart document processing—are power chargers for BPO operations.

Intellicus is a champion in centralizing information and deriving 360-degree insights for logistics and transportation operations. With Intellicus, data from multiple source systems like supply chain, fleet management, GIS, ERP and CRM is integrated in one place and transformed into
consumable insights. Combining strategic and operational data, Intellicus enables a comprehensive performance view across all operations with advanced logistics analytics. Our
users get real-time updates and forecasts on inventory, fleet, maintenance, delivery and route management, among others.

In the manufacturing sector, Intellicus enables holistic analysis of manufacturing data in its entirety. Intellicus’ analytics empowers manufacturers to collate data coming from their production units, PLCs, SCADA systems, supply chain processes, ERPs and CRMs, creating a
holistic viewpoint and insights. Intellicus helps manufacturers with real-time production monitoring, predictive maintenance, supply chain streamlining and demand forecasts, process optimization, cost reduction, revenue enhancement, output quality improvement and warehouse
Management.

Equipped with data-driven insights, Intellicus is a dynamic tool for empowering the human resource sector. Intellicus’ HR analytics provides 360-degree insights, enables data-driven decisions to enhance recruitment, retention and engagement and utilizes predictive analytics for
boosting efficiency in distributing resources and formulating future-focused strategies to stay ahead in the industry. Intellicus provides seamless management for employee performance, attrition & retention enables talent acquisition analytics and enhances employee engagement.

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