BMW India has kicked off the festive season with its campaign, ‘Joy Days’, offering customers the twin advantages of GST 2.0-driven price cuts and special finance schemes. The revised prices, effective 22 September 2025, bring significant savings across both BMW and MINI models—making luxury cars more accessible during the festive rush.
Price Cuts Across BMW and MINI Lineups
With GST 2.0 implementation, BMW has passed on direct price benefits to customers, resulting in savings of up to ₹13.6 lakh depending on the model.
Some key revisions include:
- BMW 330Li M Sport: Reduced from ₹63.90 lakh to ₹60.45 lakh
- BMW X5 xDrive30d: Down from ₹1.02 crore to ₹95.50 lakh
- BMW M340i and BMW X3 also feature notable price drops
- MINI Cooper S Essential Pack: Now at ₹43.70 lakh, down from ₹46.20 lakh
This comprehensive reduction across both BMW and MINI ranges ensures a broader set of customers can benefit from the festive offers.
Flexible Finance Options Under BMW Smart Finance
To make luxury ownership easier, BMW India is offering BMW Smart Finance plans alongside the price cuts. Customers can choose from:
- Low EMI schemes tailored for festive affordability
- Custom payment plans with flexible tenure
- Attractive buyback options to ease upgrade cycles
Standard finance packages are also available, with interest rates starting from 6.75%, depending on the model.
Luxury Market Boost From GST 2.0
The Indian luxury car market is poised for a strong festive surge, aided by the GST 2.0 rate cuts. By fully passing on these benefits, BMW aims to accelerate demand and reinforce its position as a leading luxury mobility brand. MINI’s inclusion in the Joy Days campaign further extends these advantages to younger, lifestyle-focused buyers.
Driving Festive Momentum
With price cuts, flexible financing, and festive timing, BMW India’s Joy Days campaign is designed to tap into the growing appetite for premium cars. As customers gear up for Navratri and Diwali, the blend of reduced prices and attractive EMI options is expected to boost showroom footfall and strengthen BMW’s sales momentum.
