Bajaj Auto has introduced the Bajaj Chetak 3201 Special Edition, an exclusive model available only on Amazon. This launch signifies a strategic move by Bajaj to expand its electric vehicle offerings and leverage e-commerce platforms.
Highlights of Bajaj Chetak 3201 Special Edition
- Price and Availability: Priced at Rs 1,28,744 (ex-showroom, Bengaluru), this special edition will be available at this rate throughout August 2024. This marks the first time an electric scooter in India is launched as an Amazon exclusive.
- Design and Features: The Chetak 3201 Special Edition is designed to offer “quiet luxury on wheels.” It features premium hand-stitched quilted seat covers, tone-on-tone embossed decals, and premium scuff plates. It also includes a color TFT screen with turn-by-turn navigation and music controls.
- Technical Specifications: The scooter retains the same 3.2 kWh battery from the Premium variant, offering a claimed range of 127 km (ARAI). The Special Edition is available in a unique Brooklyn Black color.
Strategic Move in EV Market
Bajaj Auto’s partnership with Amazon is seen as a significant milestone in the EV industry, enhancing customer convenience and innovation. This move allows Bajaj to reach a broader audience through online sales, complementing its existing offline dealership network.
Statement from Bajaj Auto
Eric Vas, President of Urbanite at Bajaj Auto Ltd., stated, “We are delighted to elevate our partnership with Amazon with the exclusive launch and August sale of our Special Edition Chetak. This collaboration marks a significant milestone in the EV industry, where customers can access quiet luxury on wheels exclusively on Amazon. The Electric Chetak with its sturdy build and solid metal body, evokes a sense of trust and durability that our customers have come to expect from Bajaj Auto. This new special edition continues that legacy, delivering an unparalleled riding experience that combines luxury, reliability, and cutting-edge features.”
