Becoming a big part of the monetization program, as per YouTube, more than quarter of channels that are part of its Partner Program are earning money from its “YouTube Shorts”.
Unlocking Revenue Potential with YouTube Shorts
This comes after more than a year that the company began to share ad revenue with the creators who also engage in making the shorts.
As per the company, those who joined the YPP by meeting the thresholds set for Shorts eligibility, more than 80% of them are now earning through other YPP monetization features which include the likes of long-form advertising, fan funding, YouTube Premium, BrandConnect, Shopping and more.
Speaking about this format, the company informed that the it is opening door for creators and they are also now seeing the dividends of the same.
The revenue sharing structure of the Shorts is different than the long-form content on YouTube. Based on factors which include views and music licensing, the ad revenue is pooled and divided among the eligible creators.
This structure is claimed to more profitable for the creators than the traditional funds.
Transforming Creativity and Empowering Creators
Over past 3 years, the company has paid $70 billion to creators, artists, and media companies and said that “With an average of over 70 billion daily views on Shorts and new avenues to earn money, the Shorts community is beginning to thrive, both with new forms of creativity and fresh voices to the platform”.
With 38.7 million subscribers, Alan Chikin Chow said that the “Shorts” format has really changed the game.
He said that “As a Shorts-first creator and one of the most-viewed channels in the US, I’ve seen what’s possible creatively through the format. But revenue sharing has delivered a sustainable way to continue to build my business”.
Speaking about the creator ecosystem which was started 16 years ago, YouTube said “Beginning with just a handful of creators, it’s grown to more than 3 million creators globally”.
