The festival season is here and with it is renewed enthusiasm and optimism in the country, boosted especially as this would be the first Diwali with almost completely eased restrictions from a 2-year long Covid-19 pandemic.
Not only has there been more spending this festive season but also the footfall of customers at walk-in stores and malls as well as on online platforms and e-commerce websites have mushroomed.
Keeping up with the festival spirit, the fintech company Paytail has launched its #YeDiwaliEMIWali campaign to celebrate the festive season with everyone, providing attractive offers as part of the campaign.
The fintech company will offer benefits like 0% EMI options to its customers so that their expenditure can be managed during the festive period.
Paytail said in its press release that the campaign is targeted to provide budgetary solutions for consumers during this festive season.
“Customers can avail of tremendous value, as the brand is offering its customers 0% EMI options, thereby ensuring that customers can manage their expenditure whilst still shopping during the festive period,” it added.
The company has also launched its #YeDiwaliEMIWali campaign for enabling expenditures by the consumers in the festival.
Its #NayeZamaneKaEMI provides 0% interest rate, letting customers meet their financial requirements with ease, making it a go-to option for millions of shoppers.
Every year, the festival season in the country attracts a steep rise in consumption patterns by customers. Since the past 2 years, it had depreciated moderately but this year, thanks to receding Covid-19 cases and easing of curbs on the pandemic’s restrictions, festival purchases have increased, both in-stores and online.
“The socio-cultural atmosphere in the country nurtures a unified spirit among Indians who love to shop for products for personal consumption and gifting. The spirit of festivity plays a vital role in accelerating consumption for billions of Indians, who will be transitioning from the humdrum of the Covid-19 pandemic into normalcy, consequently increasing their discretionary spending,” stated the release.