Baba Ramdev’s Swadesi Ecommerce Portal Starts With 10,000 Daily Orders: OrderMe Is A Success?
Swami Ramdev’s Patanjali launched an app ‘OrderMe’ that has started with an average 10,000 daily orders. The app went live last week.
Read to find out more…
Promoting Made In India Goods!
The development comes as the Prime Minister pitched an initiative ‘Vocal For Local’ in his address to the nation on May 12.
The app derives its name from sacred sound and a spiritual symbol in Indian religions, ‘OM’ (O for Order and M for Me).
SK Tijarawala, spokesperson for Yoga Guru, told BusinessLine,“During first four days, we have got tremendous response with over 10,000 transactions on a daily basis.” He also said, “Since contact less delivery at door is becoming new reality, we expect this new delivery mechanism will help in achieving that.”
Patanjali’s CEO Acharya Balakrishna recently said that OrderMe will limit its delivery and endorsing swadeshi products. He had said, “It is Patanjali’s effort to contribute to our long-standing swadeshi movement by connecting all the local retailers and small shop owners so that those selling swadeshi products can benefit from our platform. They can join the platform and the plan is to deliver their products free of cost.”
Various research agencies earlier estimated the e-commerce market in the country to touch $84 billion in 2021 from $24 billion in 2017 while the overall retail market in India is expected to grow to $1.2 trillion by 2021 from $795 billion in 2017.
How Will This Initiative Work?
The new system is using Patanjali Ayurveda’s base of 5,000 outlets spread across the country. Tijarawala pointed out that effort would be to ensure credible delivery through this. The company will use its workforce at these outlets and also create additional jobs for completing the delivery chain.
There are suggestions to include various products of other Fast-Moving Consumer Goods (FMCG) companies that are being considered. Patanjali’s effort would be to provide a complete basket with goods from other neighbourhood shops too.
‘OrderMe’ and JioMart will prove a tough competition for Amazon, Flipkart, Grofer, Big Basket as they target neighbourhood kirana shops for sourcing part of their baskets.