On Thursday, the state-owned lending major Bank of Baroda (BoB) announced about zero charges on digital transactions for three months amid the Covid-19 outbreak.
How Did This Happen?
As per the reports, the Bank of Baroda on Thursday said it will not levy any charges on digital transactions for the next three months in the wake of the coronavirus pandemic.
Basically, the Bank of Baroda announces zero charges on digital transactions for three months, to provide enhanced and uninterrupted banking experience to its customers, it said in a release.
Why Would This Happen?
Further, the Bank of Baroda has rolled out the ‘Stay Safe..Bank Safe..’ initiative to encourage more customers to avail banking services digitally, without visiting branches.
This move has its own significance at a time when people across the globe are resorting to social distancing, have adopted to work from home and minimized non-discretionary activities amid the coronavirus outbreak.
Recently, the bank has rolled out a range of digital products such as Debit Cards, Baroda M Connect Plus, Baroda Connect and Baroda FASTag under the umbrella campaign, ‘Khushiyon Ka Remote Control’.
“In the wake of the Covid-19 outbreak, Bank of Baroda would like to assure its customers of enhanced banking experience, as they avail the bank’s services from remote locations. ‘Khushiyon Ka Remote Control’ is a major step taken by the bank in its endeavors to drive consumers towards a digital ecosystem in times like these,” said the Bank of Baroda Executive Director, Vikramaditya Singh Khichi.
So far, the pandemic has killed over 9,000 persons and sickened lakhs of people around the globe.
How Is Bank of Baroda Doing?
The Reserve Bank of India announced the amalgamation of Dena Bank and Vijaya Bank with the Bank of Baroda (BOB), last year.
BOB has been crafting a comprehensive media plan devised since then, to streamline its communications across India.
The General Manager – Chief Coordination ( Marketing, PR, WWS) Bank Of Baroda, OK Kaul, informed about the brand’s outreach and initiative in the year since the amalgamation.
A comprehensive media plan was devised pan-India, on the amalgamation of Vijaya Bank and Dena Bank with Bank of Baroda.
Basically the plan was aligned to the vision for the amalgamated entity, “To be a pan-India universal financial services conglomerate, dominating key economic clusters and leveraging cutting edge technology & operations platforms”.
Further, the creative and advertising campaign was devised to strongly position the themes ‘” Behtar Se Behtareen” and “Power of Three” so that they can showcase the amalgamated bank with a fresh perspective.