Tata Value Homes has partnered with housing.com for exclusive sales deals for their affordable homes in cities of Bangalore, Chennai and Pune. This is a limited period offer where buyers will also be able to use an immersive and interactive booking platform developed in-house by housing.com. This tool has been designed for users to assess the properties inside out online and then make the selection.
Tata Value Homes have already come up with various online initiatives to sell their homes. Earlier this year they had partnered with Snapdeal to bring online home bookings for Rs. 30,000.
Now with this tie-up with Housing.com, they are going a step further. Using Housing.com’s online platform interested customers can search and purchase homes of Tata Housing projects in four simple steps. The housing.com portal has unveiled a new “Slice View” tool which allows buyers to have an interactive and in-depth 3D immersive experience of any apartment within the project.
Slice View allows users to look through floor after floor and then view all the features of an apartment from the comfort of their homes. The tool has been designed to specifically to eliminate the need to visit the actual site.
Once customers have made their choice of apartment, they will first need to register with housing.com portal along with their details. They can then proceed to book the apartments by making a payment of Rs. 30000 through Housing.com’s own payment gateway. For those who book before 26th November, Tata is offering Rs. 30,000 cash back and the site claims that customers will get a price appreciation of up to 10% within a week of the booking; provided they book within a specified time frame.
Currently, 4 new Tata Value Homes projects are available – Tata Santorini in Chennai, Tata New Haven Ribbon Walk in Chennai, Tata New Haven in Bangalore and La Montana in Pune.
What will be interesting to see is how many Indians actually buy a home online. In our opinion, investors will be more inclined to use this tool rather than the end users. We are not sure if Indians have reached a stage where they can buy a big thing like their home online.
What is your take?