[inlinetweet prefix=”” tweeter=”trakin” suffix=””]Right now, there are 6.8 billion mobile phone users all over the world, [/inlinetweet]which has made us part of a huge network of connected citizens. Technology entrepreneurs and marketers need to understand the pulse of this huge network so generate ideas and inspirations to carry forward their endeavors.
Like previous years, Ericsson has once again come out with their advanced research, which aims to understand global mobile internet usage, and the trends governing it’s expansion. Here are some interesting insights from their report:
1.) [inlinetweet prefix=”” tweeter=”” suffix=””]As of now, there are 2.3 billion mobile broadband subscriptions, globally which has witnessed 35% year on year growth.[/inlinetweet] In the Q1 of 2014, we witnessed 7% growth of mobile broadband adaption globally (65% of all mobile phones sold in Q1 of 2014 were smartphones).
2.) Between Q1 of 2013 and Q1 of 2014, mobile data traffic increased globaly by 65%
3.) [inlinetweet prefix=”” tweeter=”” suffix=”https://trak.in/tags/business/2014/06/04/22-interesting-insights-global-mobile-usage/”]Global mobile penetration has reached 93% by the end of Q1 of 2014[/inlinetweet]
4.) LTE or 4G communication has reached 240 million users globally as 35 million new LTE users added up as of Q1 of 2014
5.) [inlinetweet prefix=”” tweeter=”” suffix=”https://trak.in/tags/business/2014/06/04/22-interesting-insights-global-mobile-usage/”]India led the world when it came to new mobile user additions. 28 million new mobile users (internet + non-internet) were added in India during Q1 of 2014.[/inlinetweet]
6.) China with 19 million is at #2 rank of highest number of new mobile phone users during Q1 of 2014
7.) It is being estimated that by the end of 2019, there would be 9.2 billion mobile phone subscribers all over the world; out of which 80% (7.6 billion) would be mobile internet enabled
8.) By the time 2019 ends, it is expected that 2.9 billion mobile phones, representing 30% of overall 9.2 billion mobile phones would be LTE or 4G powered. This represents a huge market for mobile apps and games developers
9.) At the end of 2013, only 30% of global mobile users were internet enabled
10.) By the end of 2019, smartphone users would exceed basic mobile phone users as 5.6 billion internet enabled smartphones are expected to be sold
11.) Asia Pacific, Middle East and Africa would carry forward the next level of smartphone adaption as hardware prices continue to fall in these regions
12.) By the time 2019 ends, there would be 765 million smartphone users in Europe, which would be more than the total population of the continent! In comparison, only 50% of the mobile phones would be smartphones in Africa and Middle East by 2019
13.) By the end of 2013, there were 300 million mobile broadband subscriptions (out of 1.9 billion smartphones), meant to be used for mobile PCs, tablets and mobile routers which will increase to 700 million by 2019.
14.) Middle East and Africa will witness 60% growth in mobile phone usage as there would be 9.2 billion mobile users by 2019 as compared to 6.7 billion at the end of 2013
15.) 85% of all mobile phone users in North America would be LTE enabled by 2019, whereas 80% of all mobile phone users in Asia Pacific would be either 3G or 4G enabled by 2019
16.) Japan and South Korea represents the fastest adaption to LTE network as by the end of 2013, [inlinetweet prefix=”” tweeter=”” suffix=”https://trak.in/tags/business/2014/06/04/22-interesting-insights-global-mobile-usage/”]30% mobile phones in Japan and 50% in South Korea have become LTE enabled, which is the highest in the world.[/inlinetweet] By the time 2014 ends, 25% of global LTE enabled phones would be based out Japan and South Korea
17.) At the end of 2019, China will be having 700 million LTE enabled mobile phones, thereby representing 25% of global LTE powered mobile phones
18.) Globally, traffic from mobile data is growing at an exponential pace: Total mobile data traffic of 2011 is equal to mobile data traffic of Q1 of 2014! Between Q1 of 2013 and Q1 of 2014, mobile data traffic grew whooping 65%
19.) Traffic generated from mobile phones is now more than combined traffic from mobile PCs, tablets and mobile routers; it is expected to rise 10 times by the end of 2019 globally
20.) [inlinetweet prefix=”” tweeter=”” suffix=”https://trak.in/tags/business/2014/06/04/22-interesting-insights-global-mobile-usage/”]Asia Pacific represents maximum growth of mobile data traffic as it will expand 12 times by 2019 end.[/inlinetweet] Africa and Middle East will grow 11 times meanwhile North America and Europe will grow 7 times and 8 times
21.) Videos will drive maximum usage for mobile data traffic.[inlinetweet prefix=”” tweeter=”” suffix=”https://trak.in/tags/business/2014/06/04/22-interesting-insights-global-mobile-usage/”] As of now, 40% of all traffic from mobiles originate due to video usage, which will increase to 50% by 2019[/inlinetweet]
22.) Currently, Social Networking account for 10% of overall mobile data usage
As per the report, mobile based communication was initially designed for voice usage, which has now evolved completely as data usage is now more prominent. The existing network feasibility cannot be scaled beyond a point, which will increase consumption usage and other expenses. To counter this, the report suggests unique, new communication model based on “Seamless Heterogeneous Networks”
Along with that, the report also mentions the evolution of Machine 2 Machine communication which has increased over the years, and ways to harness it’s properties for maximum benefits.
You can access the full report here.