“Did you know that 31% of rural Indians have not even heard about internet (That’s more than entire population of Brazil). On the other hand, India has crossed 100 Million internet user landmark and average Indian internet users spends about 26 minutes on internet every day.
India is diverse in every way you can imagine and online trends are no different than offline. That’s the reason why we see consistently see offline advertisements for online things, something which is very rare in other countries – The recent example is Google’s full page ads on Google Chrome and Google Plus. I am not sure if Google has done that anywhere else.
Even though majority of Indians are not online, still India is one of the top countries when it comes to Internet user base. The mobile statistics are even more startling than internet – you must have read about the unbelievable numbers released by Google India head recently. According to him, 67% of Ecommerce in India happens through mobile, while 40% of internet searches are contributed to mobile as well!
We write about these sort of statistics often here on trak.in – and for an Indian it may not be all that surprising. However, for non-Indians these figures are sometimes quite unbelievable.
“We are Social”, an ad agency which has offices in 7 cities across the world has published a presentation that gives some awesome numbers on everything online, social and mobile about India. Take a look!
Social, Digital and Mobile in India
Which of the above statistics did you find most surprising?
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