Bulk SMS Business has been in news recently, especially after Bharti Airtel decided to quit it, in a bid to boost their image in front of subscribers.
Now, where Bharti has dropped it, Reliance is pushing it aggressively. Reliance has now created a Do-it-yourself (DIY) model where an individual subscribers can send Bulk smses from Reliance Broadband Portal.
Here is a newsletter that Reliance sent out to its Broadband subscribers today:
I purchased a 100 SMS pack and it was extremely easy, Individuals can buy the packs of their choice and start sending Bulk smses through internet in less than 5 minutes.
Reliance Bulk SMS Plans for Individuals
Although, the pricing is not cheap, I am sure small business will find it quite attractive who want to send a few hundred messages every now and then.
I doubt this service will be used for mass smsing, so once cannot really say that this will increase spamming. I find the service quite interesting and would be useful to select group of users.
What is your opinion on this Reliance Bulk SMS service ?