Although, Nokia has been loosing its Mobile handset market share in troves, it has not stopped it from becoming the most trusted brand in India, 3rd year in succession according to Brand Equity survey. Nokia first debuted at 71 in 2004, moved to 44th in 2006, 4th in 2007 and then shot up to number one and has been there since.
The Brand Equity rankings are ruled by FMCG products with Hindustan Lever accounting for as many as 6 out of Top 10 most trusted Indian Brands.
Colgate, one of the oldest FMCG brands in India (since 1937) comes in at 2nd position behind Nokia. Colgate is also a brand that features consistently in top 10 and has maximum number one positions since the Brand Equity rankings started.
Top 50 Most Trusted Brands in India
|
2010 Ranking
|
Brands
|
2009
Ranking |
|
1.
|
Nokia Mobile Phones
|
1.
|
|
2.
|
Colgate
|
2.
|
|
3.
|
Lux
|
3.
|
|
4.
|
Dettol
|
5.
|
|
5.
|
Britannia
|
9.
|
|
6.
|
Lifebouy
|
4.
|
|
7.
|
Clinic Plus
|
15.
|
|
8.
|
Pond’s
|
16.
|
|
9.
|
Fair & Lovely
|
18.
|
|
10.
|
Pepsodent
|
8.
|
|
11.
|
Close Up
|
11.
|
|
12.
|
Goodknight
|
21.
|
|
13.
|
Rin
|
43.
|
|
14.
|
Tata Salt
|
7.
|
|
15.
|
Pepsi
|
26
|
|
16.
|
Maaza
|
46
|
|
17.
|
Vodafone
|
30
|
|
18.
|
Maggi
|
35
|
|
19
|
Glucon – D
|
14
|
|
20.
|
Thumps Up
|
39
|
|
21.
|
Bournvita
|
34
|
|
22.
|
Horlicks
|
6
|
|
23.
|
Coca – Cola
|
32
|
|
24
|
Vicks
|
25
|
|
25
|
LG
|
20
|
|
26.
|
Surf
|
41
|
|
27.
|
Godrej
|
44
|
|
28.
|
All Out
|
56
|
|
29.
|
Wheel
|
75
|
|
30.
|
Vaseline
|
79
|
|
31.
|
Kurkure
|
New Entry in 2010
|
|
32.
|
Hero Honda
|
33
|
|
33.
|
Sunsilk
|
52
|
|
34.
|
Tata Tea
|
24
|
|
35.
|
Amul
|
47
|
|
36.
|
Frooti
|
29
|
|
37.
|
Limca
|
58
|
|
38.
|
BSNL
|
19
|
|
39.
|
Bata
|
36
|
|
40.
|
Head & Shoulders
|
50
|
|
41.
|
Fevicol
|
54
|
|
42.
|
Parle
|
22
|
|
43.
|
Samsung
|
48
|
|
44.
|
Johnson & Johnson
|
49
|
|
45.
|
Com plan
|
51
|
|
46.
|
Boroplus
|
77
|
|
47.
|
Philips
|
42
|
|
48.
|
Tide
|
72
|
|
49.
|
State Bank of India
|
13
|
|
50.
|
Iodex
|
55
|
[Full Rankings]
It would be interesting to see how long Nokia is able to hold on to Numero Uno position – The declining market share will surely have big impact on their rankings in coming years…what say ?