Reliance Money and Anil Ambani Group Company has launched mobile trading. This will help the Reliance Money customers to trade in equities and commodities from the comfort of their mobile. There are around 347 million telecom users in India. Most of them are mobile users. With the mobile networks and towers becoming ubiquitous having a landline is almost redundant. The only real help landline’s provide is in case of a address verification. This is where anything related to mobile and mobile commerce becomes so relevant. ICICIDirect has recently launched a stripped down version (image to the left) for low bandwidth users. I liked that no-nonsense user interface. It made life a bit easier. That version actually occupies the top left side of the screen ideally suited for mobile phones.Reliance Money went a step further and launched the mobile trading platform. This platform will be available for any mobile phone subscribers. Volantis, Wipro and Religare Technova have provided the technology.Leveraging mobile is the biggest thing in India for mass adoption. It is so popular that UTI mutual fund, which used dabbawallahs for marketing its products is using SMS for advertising. There are already existing stuff like mobile transfers, SMS alerts, news services etc…India has 350 million telecom users and less than 50 million Internet users. Internet users are only a fraction of mobile users. I have a sneaky feeling that India might actually skip the Internet part and embrace mobile technologies for greater connectivity.I am not a Reliance Money subscriber. If any of our readers are Reliance Money subscribers, you can share your experiences in the comments section. (source)
