Last year I did a comparison of 10 OTA’s operating in India. The comparison was done based on 5 different parameters like Ticket fares, Flight options, Destinations, User Friendliness and value added services. In that comparison IXIGO scored quite well on most aspects including user friendliness. Cleartrip and Yatra also got good points on user friendliness aspect.
However, in a recent survey conducted by Juxtconsult, Cleartrip seems to have taken a lead over other OTA rivals in terms of user friendliness. The JuxtConsult survey conducted on the online travel portals involved most of the leading players in the OTA category – Cleartrip, Makemytrip, Yatra, Travelguru and Indiatimes Travel (surprisingly IXIGO was not included in the survey). To measure the ‘Website User-Friendliness’ Index, respondents were asked to rate the travel portals on 19 distinct parameters under 4 categories: ease of access, design appeal, ease of usage and usage satisfaction.
Cleartrip came out the winner in their research.
Over last few months Cleartrip has grown quite aggressively. They have also secured big round of funding ($18.5 million) that they will be utilizing to spread their wings offline, by opening up branches all over India.
Here is Cleartrip’s founder Hrush Bhatt’s interview on their future plans. Courtesy: WATshow
Although I do not believe Alexa rankings (My blog ranking has dropped over last 3 months even though the blog traffic is constantly increasing), I did a small comparison just to get an idea on how various Indian OTA’s are placed.
Yatra seems to be heading the race and Cleartrip coming in at second. I am surprised that IXIGO is reeling at the bottom.