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Mega Acquisitions by Indian companies changing brand India !

The giant positive strides that Brand India has taken in last few years is nothing less than astonishing. Indian Businessmen and Entrepreneurs are set out to revamp Indian image that will be boasting world’s biggest corporation’s in near future. All the sectors, be it Steel, manufacturing, Information technology, Auto and FMCG are all buzzing with Mega Indian acquisitions.

The latest and probably the most talked about after Mittal’s buy-out of Arcelor, is Jaguar- Land Rover bid by Tata group.

To say that Jaguar and Land Rover are iconic brands in America and Europe is an under-statement. If you see someone driving an Jaguar or Land Rover, the default thought that comes to your mind is “those guys must filthy rich !”.

This Tata buy-out of these two brands is much more than mere acquisition of a company. It is a message that Tata is sending across the globe about Indian companies and India itself ! Not without a reason were the Jaguar dealers in Northern America making a big hoopla about this deal. Some dealers have gone so far as to suggest that consumers in the United States would not want to buy a premium brand such as Jaguar if it were owned by a company in India.

From financial perspective though, I am not too sure how Tata plans to make a turn-around of brands like Jaguar that have been on a loosing streak since last 15 years making more than $billion losses year on year !

Some of the comments on Motor Authority website that published this news are quite interesting.

Another news (may be a rumour) that caught my eye was possible takeover of Cap-Gemini by Wipro. Cap-Gemini is known to be one of the top Consulting firms in the world.

Wipro is expected to place a bid to acquire Capgemini by January-end next year, according to investment banking sources. The bid could be close to Euro 48 per share, valuing Capgemini at $6.4-7 billion.

Wipro has already made a another big acquisition in August this year of US-based business process outsourcing services provider Infocrossing for approximately $600 million (Rs 2,400 crore)

I think we will witness lot more mega-deals of this nature in coming months and years.

Arun Prabhudesai: Arun Prabhudesai is founder / chief editor at trak.in. He jumped the Entrepreneurship bandwagon in early 2008 after a long 13 year stint in I.T Industry. You can follow him on twitter @trakin and Facebook. Arun’s Google+ Profile
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