Gurgaon resident Sourav Mall recently moved court against Zomato alleging false claims and misleading advertising by its ‘Legend’ service promising iconic regional cuisine deliveries within 30 minutes from cities 500km away. He questioned the practical feasibility of such rapid logistics.
The case follows Mall receiving a Lucknow ‘Galouti Kebab’ just half hour later defying transit complexities. This sparked doubts over food origin and storage conditions given considerable preparation requirements before dispatch especially for signature dishes as claimed.
Petitioner Argues False Locale, Condition Projections
Represented by lawyers, Mall accused Zomato of wrongly projecting dish locales and freshness while concealing realistic supply chains involving possible storage hubs. The petition pointed dispatch packaging as Zomato branded unlike restaurant partner branding claimed.
It referenced the platform’s 2022 communication also promising next day deliveries – contrasting sharply with 29 minute service standards for a Jaipur order test indicating inconsistencies in communication and transparency around sourcing.
Seeks Restricting Misleading Campaigns
Citing violations of consumer rights through unrealistic projections, the lawsuit urges halting ‘Legend’ vertical operations under current promotional claims to prevent public cheating. Analysts argue the controversy spotlights logistical opacity challenges facing food aggregators chasing delivery speed records through centralized kitchens or other means.
