X (formerly Twitter) introduced its new ads revenue sharing program for select creators.
Kicking things off
The program was in development for some time.
Owner Elon Musk first announced it in February, saying that the revenue share kicked off “starting today.”
While the program is still in its early stages, it could turn out to be a significant source of income for creators.
They will receive 50% of the revenue generated from ads that appear in the replies to their tweets.
Availability
The opportunity is available only to verified users who have paid for a blue checkmark, those in India included.
Those eligible will be able to share revenue from verified users’ impressions of ads displayed in replies to content they posted on the platform.
Eligible creators from around the world can set up ads revenue sharing and creator subscriptions independently.
Eligibility
The user should be subscribed to Blue or Verified Organisations.
They must have at least 15 million impressions on the cumulative posts within the last three months and at least 500 followers.
How to set up
After becoming eligible, the user will require a Stripe account for payment processing and payouts.
They can join and set up payments from within the Monetisation section of the X app, found in the side menu on iOS and Android, and the overflow menu on web.
After clicking ‘Join and setup payouts’, the creators will be redirected to Stripe to set up an account to receive their share.
Payout
The payouts will be received regularly as long as the revenue generated is more than $50.
However, the exact method X uses to calculate the payout value has not been disclosed.
For creators who fulfill the requirements and set up their payout details, payments will begin from the week of July 31.
Caution
It is important to be aware that X reserves the right to modify or cancel the program at any time, possibly due to business, financial, or legal reasons.
Following the Ads Revenue Share Terms, including Creator Monetization Standards and the X Rules, is crucial to avoid being excluded from the program.
