The latest Kroll’s Celebrity Brand Valuation Report 2024 reveals that Cricket star Virat Kohli has retained his crown as India’s most valuable celebrity brand for two consecutive years with a valuation of $231.1 million.
Highlights From The Kroll’s Celebrity Brand Valuation Report 2024
Basically, this study talks about the combined brand value of the top 25 Indian celebrities at $2 billion, up 8.6% from last year.
The second place is occupied by the actor Ranveer Singh with $170.7 million, while Shah Rukh Khan stood firm at No. 3 with $145.7 million, marking a 21% growth from 2023.
Moving ahead Alia Bhatt got upgraded to the fourth spot at $116.4 million.
Similarly, the cricket legend Sachin Tendulkar saw a sharp rise in endorsements to grab the fifth position with $112.2 million.
It appears that the rankings witnessed strong upward movement for actors such as Kriti Sanon (No. 19, $44.8 mn), Tamannaah Bhatia (No. 21, $40.4 mn), and Ananya Panday, who entered the top 25 for the first time at No. 25 ($35.2 mn).
Besides this, the cricketer Jasprit Bumrah also made headlines with a meteoric rise to No. 22, clocking $38.1 mn in brand value.
Some of them saw a drop too as Salman Khan slipped to No. 16 with $57 mn from 10th place last year and Ayushmann Khurrana also dropped to 23rd place at $36.1 mn.
Shifting Audience Preferences At The Box Office
This Kroll report also indicates the shifting audience preferences at the box office.
For instance, south Indian cinema captured 47.7% of the market in 2024 while overtaking Hindi cinema which slipped to 39.5%.
On the other hand, OTT platforms also emerged as a dominant force during this time as it contributed more than half of revenues for major releases.
The re-releases became a big draw this time as Jab We Met and Tumbbad outperformed their original runs by earning ~50% and ~70% of their lifetime collections during re-releases.
Tollywood is not behind as its blockbuster Ghilli added 35% to its overall tally with its theatrical comeback, proving nostalgia is a winning formula.
“In 2024 we witnessed that the future of Indian cinema lies in synergy. OTT content and theatres complement each other. Re-releases have also put theatres back on the map, reaffirming that nothing can replace the feeling of watching a film on the big screen,” said Umakanta Panigrahi, Managing Director, Valuation Advisory Services, Kroll.
When it comes to the Celebrity Brand Valuation Report by Kroll, it evaluates the power of celebrity brands based on endorsement portfolios, social media influence, and industry reach.
