Tata Motors is offering significant discounts on its electric vehicle (EV) lineup in May 2025, especially to clear out remaining 2024 stock.
The biggest discounts are available on Model Year (MY) 2024 vehicles, with Tata Curvv EV receiving the highest total benefit of up to Rs. 1.7 lakh.
Tata Motors Offering Discounts on Its Electric Vehicle (EV) Lineup in May 2025
The Rs. 1.7 lakh offer on the 2024 Curvv EV includes Rs. 90,000 cash, Rs. 30,000 exchange or scrappage incentive, and a Rs. 50,000 loyalty bonus.
For the MY2025 Curvv EV, total discounts are capped at Rs. 80,000, available only through the exchange and loyalty offers (Rs. 30,000 + Rs. 50,000).
The Tata Nexon EV MY2024 is being offered with up to Rs. 1.4 lakh in benefits—Rs. 60,000 in cash, Rs. 30,000 exchange, and Rs. 50,000 loyalty bonus.
The MY2025 Nexon EV gets a maximum of Rs. 80,000 in combined loyalty and exchange benefits, but no cash discount.
The Tiago EV MY2024 has discounts up to Rs. 1.3 lakh, though the breakup is not specified.
For the MY2025 Tiago EV, benefits are capped at Rs. 50,000.
The Punch EV MY2024 is available with benefits up to Rs. 1.2 lakh, but again, no detailed breakdown of offers is given.
The MY2025 Punch EV has a maximum discount of Rs. 50,000, similar to other 2025 models.
No MY2025 Models Include Cash Discounts
None of the MY2025 models include cash discounts, and all benefits are limited to exchange and loyalty incentives.
Discount offers are dealer-specific and depend on available inventory, meaning they may vary significantly by location.
These discount strategies are part of Tata’s broader effort to maintain market leadership in the EV space as competition rises.
Tata is using price cuts and loyalty programs to retain customer interest while preparing for the launch of upcoming EV models like the Harrier EV and Sierra EV.
