The growing popularity of India’s Unified Payments Interface (UPI) in France has done more than simplify payments — it has boosted Indian tourist arrivals by 40%, as per Lyra Network Chairman Christophe Mariette. The introduction of UPI at major attractions like the Eiffel Tower has made travel smoother and more secure for Indian visitors.
Familiar Payment System Brings Confidence to Travellers
Mariette highlighted that being able to pay using UPI in France makes Indian tourists feel more at ease. “When travelers can pay in rupees through a system they already trust, it builds confidence and convenience,” he said. UPI ensures that the exact amount is debited in rupees, minimizing conversion confusion and transaction risks.
Lyra Network Expanding UPI Across Europe
Lyra Network, which has operated in India for over 18 years, continues to deepen its collaboration with Indian banks and fintechs. The firm recently received its Payment Aggregator license from the Reserve Bank of India (RBI). Mariette announced that UPI will soon be available at La Vallee Village in France and later across Bicester Village luxury outlets.
UPI Strengthens India’s Fintech Global Footprint
As UPI extends its reach across Europe, it is transforming cross-border payment experiences for Indian travelers and strengthening India’s fintech influence worldwide. The integration of UPI into global retail and tourism ecosystems showcases how India’s homegrown payment technology is setting new benchmarks for convenience, security, and interoperability in international transactions.
