While aiming at improving the company’s engagement with its customers, Uber, one of the biggest ride-hailing companies, launched the loyalty program ‘Uber One’ in India recently.
Uber One Launch
In this regard, they have introduced its users to monthly and yearly subscriptions to be in line with evolving needs of the target clientele in a competitive marketplace.
When it comes to the pricing, Uber is providing this subscription service at ₹149 per month or the users can avail an yearly plan by paying₹1,499.
Please note here that the ride hailing company is also providing a discount of up to 50% on the monthly fee to early adopters.
It appears that this would lower the cost significantly for a lot of the potential subscribers.
Besides this, it will also help in bringing users who will appreciate the benefits that the subscription provides.
How Does Uber One Work?
If you are wondering about these credits, they can be enjoyed across a four-wheeler, three-wheeler, and two-wheeler as well as parcel services amount to up to 10% on ride-hailing services.
Basically these credits act similarly to cashbacks where credits so earned are saved.
The users can avail them when the same will be spent by the customer again in some of the future rides.
So, these incentives not only value the users but also stimulate repeated use of the same service.
This will also help in driving customer loyalty and making this a huge reason to become a loyal one for such services.
Apart from these incentives, the new members under Uber One would also benefit from priority support.
In this case, if the users have any queries and issues then their concerns will be resolved in due time.
Following Global Trend
Such forms of service provision become essential tools for generating customer loyalty considering the highly competitive market.
In addition to this, the transport service provider is also giving out free three-month Gold membership with Zomato to anyone who buys Uber One as part of the launch.
It appears that this partnership is adding value to the Uber One membership further aligning with the company’s strategy of creating synergies with other platforms that improve the experience of the user who will engage with both services.
By the end of September 2024, Uber reported having 25 million Uber One members Globally.
Reportedly, its loyalty program has been successful as its members spend three times more than non-members and have higher retention rates.
The company’s impressive growth of 70% year-on-year reflects the program’s success in building a more engaged and profitable user base.
Moving ahead, Uber One launched in the country comes at a very critical time, when the company is fighting it out with its rivals including companies such as Rapido, backed by WestBridge Capital, and Namma Yatri, supported by Google.
Uber’s move to launch Uber One falls within the global trend of companies to invest in customer loyalty programs which is mainly aimed at increasing retention and long-term relationships with users.
