On Monday, Elon Musk announced on Twitter that Twitter would be canceling accounts that have remained inactive for several years.
He announced this through his Twitter page.
Inactive Accounts Will be Purged: Elon Musk
In his tweet, Musk mentioned that these inactive accounts would be purged, resulting in a potential drop in follower counts for some users.
His tweet says, “We’re purging accounts that have had no activity at all for several years, so you will probably see follower count drop.”
This move aligns with Musk’s broader goals of enhancing engagement and revenue opportunities on the platform, following his acquisition of Twitter for $44 billion in the previous year.
It’s worth noting that Twitter has a policy requiring users to log into their accounts at least once every 30 days to avoid permanent account removal due to inactivity.
Elon Musk Personally Paid For Some Subscriptions
Musk’s recent actions on Twitter, including staff reductions and the removal of free verification checkmarks, have led to a sense of alienation among Twitter users and advertisers.
The reinstatement of blue verification ticks on certain media, celebrity, and high-profile accounts in late April received backlash from many recipients.
During that time, Musk mentioned in a tweet that he personally paid for a few subscriptions. The controversy surrounding the blue verification ticks prompted Musk to announce on April 30 that, starting in May, Twitter would allow media publishers to charge users on a per-article basis with a single click.
These moves by Musk and Twitter reflect an ongoing effort to make changes and introduce new revenue-generating features on the platform. However, they have also sparked debate and criticism within the Twitter community.
He tweeted, “Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article. Should be a major win-win for both media orgs & the public.”
50% Twitter Blue Paid Users End Their Subscriptions
The reason for the mass removal of blue checkmarks is not entirely clear, but some users have cited privacy concerns as a motivation. The blue checkmark is a public symbol of verification, and some users may feel that it draws unwanted attention to their account. Additionally, some users may feel that the blue checkmark is no longer necessary, as Twitter has implemented other measures to combat misinformation and fake accounts.