In response to recent customer backlash over tariff hikes and the removal of popular prepaid plans, Reliance Jio has launched three new ‘True Unlimited Upgrade’ add-on plans. These plans aim to address customer dissatisfaction and offer a more affordable solution for those seeking unlimited 5G data. Here’s an in-depth look at the top features of these new add-on plans priced at Rs 51, Rs 101, and Rs 151.
Addressing Customer Dissatisfaction
Reliance Jio’s new add-on plans come in the wake of significant criticism from users over recent tariff hikes and the discontinuation of popular, affordable prepaid plans. The introduction of the ‘True Unlimited Upgrade’ plans is a strategic move to regain customer trust and provide value amidst rising costs.
Plan Specifics and Benefits
These new add-on plans are not standalone; they must be added to an existing plan. They provide unlimited 5G data connectivity for users with compatible devices connected to the Jio True 5G network. When users switch to a 4G network, data usage is limited as per the details of each plan. Here are the specifics:
- Rs 151 Plan
- 4G Data: 9GB at high speed
- 5G Data: Unlimited at high speed (for 5G-supported devices on the Jio True 5G network)
- Rs 101 Plan
- 4G Data: 6GB at high speed
- 5G Data: Unlimited at high speed (for 5G-supported devices on the Jio True 5G network)
- Rs 51 Plan
- 4G Data: 3GB at high speed
- 5G Data: Unlimited at high speed (for 5G-supported devices on the Jio True 5G network)
Eligibility and Additional Details
These add-on plans are introduced to cater to the needs of users who were discontented with the scrapping of previous affordable prepaid plans. It’s important to note that only users with prepaid plans providing 2GB of data per day or more will be eligible for unlimited 5G data. Users with plans offering 1.5GB data per day or less will continue to adhere to their existing data limits.
Context of Tariff Hikes
The tariff hikes by Reliance Jio, along with similar moves by Airtel and Vodafone Idea, have resulted in price increases of up to 25% across all prepaid, postpaid, and data plans. Annual plans have been particularly affected, with some seeing prices rise from Rs 2,999 to Rs 3,599. These increases have led to widespread discontent among telecom users, sparking a ‘BoycottJio’ trend on social media. Additionally, some users have initiated a ‘BSNL ki ghar wapsi’ trend, indicating a shift back to Bharat Sanchar Nigam Limited (BSNL).
Conclusion
Reliance Jio’s introduction of the ‘True Unlimited Upgrade’ add-on plans is a significant step towards addressing customer grievances and offering competitive value amidst rising tariffs. By providing unlimited 5G data through affordable add-on plans, Jio aims to retain its customer base and reinforce its position in the telecom market.
