DeskEats, a latest offering which is especially designed to cater specifically to working professionals across India, has been rolled out by the Online food delivery platform Swiggy.
Swiggy Launches DeskEats For Professional Crowd
Interestingly, this initiative has gone live across over 7,000 tech parks, corporate complexes and business centres in 30 cities in India.
It seems that this initiative aims to position food delivery as an integral part of the workday routine.
According to the online service provider, DeskEats spans over seven lakh menu items from more than 2 lakh restaurants.
The platform is currently available in cities including Delhi, Mumbai, Bengaluru, Chennai, Gurugram, Pune and Kolkata.
In order to access this, the user has to simply type “Office” or “Work” within the Swiggy app.
When it comes to DeskEats, it is structured around curated collections such as Value Combos, Stress Munchies, Healthy Nibbles, Teamwork Bites and One-handed Grabbies.
Please note here that each of these categories is designed to address a specific workday scenario, be it a solo desk lunch or a quick snack between meetings.
Adoption & Consumption Patterns
The initial consumption patterns from Swiggy’s pilot phase reveal some emerging trends as per the information provided by the company.
According to this, the chicken Popcorn was the most-ordered item in Bengaluru in the Stress Munchies category.
Similarly, Fries topped Mumbai’s preference, while Garlic Breadsticks found favour in Gurugram.
On the other hand, salads dominated the Healthy Nibbles category across the cities.
When it comes to the adoption, Mumbai emerged as the leading city for DeskEats adoption interestingly.
It appears that the One-handed Grabbies collection which is designed for easy, no-cutlery consumption, accounted for nearly 30% of total DeskEats orders. Further, signalling a demand for efficiency over elaborate meals.
The initiative of launching the DeskEats builds on Swiggy’s ongoing focus on workplace consumption.
Prior to this, the company introduced a corporate rewards programme for employees across 14,000 organisations, aimed at deepening engagement with office-goers at the start of this year.
This idea already looks like a hit as the online platform claims that it has seen significant traction from this cohort, with participation from 1.5 lakh employees in less than three months.
