Luxury automaker Lamborghini is experiencing record-breaking sales in India, with order books now full until 2027. Despite the high price tags ranging from Rs 4 crore to Rs 8.89 crore, the brand’s models like the Huracan, Urus, and Revuelto have captured the imagination of India’s growing super-rich population.
Rising Demand for Luxury Cars
India’s booming economy has led to a significant increase in the number of high-net-worth individuals. Luxury car brands such as Audi, BMW, Mercedes-Benz, Porsche, and Rolls-Royce have also seen heightened demand. The market has particularly expanded over the last three years since the pandemic, with a younger demographic showing increased interest in high-end vehicles.
Lamborghini’s Young Customer Base
Lamborghini’s success in India can be largely attributed to its appeal among younger buyers. Stephan Winkelmann, Chairman & CEO of Automobili Lamborghini, highlighted that India boasts the brand’s youngest customer base globally after China. The average Lamborghini buyer in India is under 40 years old, reflecting a growing appetite for luxury and performance among the younger generation.
Import Duties and Exclusivity
Despite facing a 100% customs duty on imported vehicles, Lamborghini continues to thrive in the Indian market. The exclusivity and prestige of owning a Lamborghini, combined with India’s expanding ultra-rich segment, have outweighed the impact of these high taxes.
Future Prospects
With its robust sales and strong brand appeal, Lamborghini sees India as a key market for future growth. The automaker’s confidence in the Indian market underscores the nation’s position as one of the fastest-growing luxury car markets globally. As the super-rich population continues to grow, Lamborghini’s footprint in India is set to expand even further.
