Samsung Launches Made In India Ultra Premium OLED TVs With Dolby ATMOS! Check Price, USPs, Specs & More

Shreya Bose

Shreya Bose

Jun 04, 2023

Samsung has unveiled an OLED TV series with a 4K Neural Quantum Processor that is Made in India.

Samsung Launches Made In India Ultra Premium OLED TVs With Dolby ATMOS! Check Price, USPs, Specs & More


Its lineup comprises two series, S95C and S90C.

Both series start at Rs 1,69,990 and are available in three sizes: 77-inch, 65-inch, and 55-inch.

Customers can buy the same at leading retail outlets in India as well as online at 


Furthermore, customers may receive up to 20% cashback on a limited number of bank credit cards and can also take advantage of convenient EMIs beginning at Rs 2,990.


A 2-year guarantee is included with every OLED smart TV model.

Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India said, “We are pushing the boundaries of innovation with our new range of OLED TVs. 

We have made OLED TVs better by combining Neural Quantum Processor 4K with OLED panels to deliver outstanding picture quality.”


“The launch of new OLED TVs will enable us to further strengthen our leadership in the premium TV market,” he added.

The latest range of OLED TVs offers an outstanding entertainment experience with the Neural Quantum Processor 4K.

This advanced processor utilizes AI-based algorithms to analyze content scene by scene, resulting in remarkable detail and brightness.


Each frame is further enhanced using HDR OLED+ technology, ensuring viewers can immerse themselves in exceptional details for every scene.

The new Samsung Smart TV range has also received recognition as the world’s first to receive validation from PANTONE.

This is significant due to its accurate representation of 2,030 Pantone colors and 110 skin tone shades.

More features of its display include a range that also boasts an intelligent EyeComfort Mode that automatically adjusts the TV’s brightness level based on surrounding light, optimising picture quality for comfortable viewing in any environment.


The range comes equipped with wireless Dolby Atmos and OTS+ technology, offering an immersive sound and viewing experience.

An included solar-powered remote with minimalist keys adds convenience.

Samsung boasts that this battery-free remote can even be charged using indoor lighting or electromagnetic waves emitted by various home devices, such as WiFi routers.


For gaming enthusiasts, the Samsung OLED TV range offers a range of features to enhance the gaming experience such as Motion Xcelerator Turbo Pro that delivers crisp visuals and high-speed gaming performance, effectively eliminating input lag and motion blur.

With a 144Hz refresh rate and additional features like Game Bar, Mini Map Zoom, and Virtual Aim Point, gamers can expect a thrilling and immersive gaming experience.

Other highlights

The new range of OLED TVs also includes a built-in IoT hub featuring a calm onboarding feature and IoT-enabled sensors for light and sound, providing users with seamless integration and control over their smart home devices.

Shreya Bose
Shreya Bose
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