After its public market debut, foodtech major Swiggy seems to have launched a new service which will assist the restaurant partners in sourcing kitchen equipment.
Kitchen Equipment Procurement Service Launched
Basically, this kitchen equipment procurement service connects restaurants with reliable vendors hence offering appliances that suit their operational needs, said Swiggy, in a blogpost.
The service aims to simplify the process of acquiring essential kitchen equipment, such as freezers, cookers, microwaves, and chillers, by providing access to trusted suppliers at competitive prices.
In order to avail these services, the restaurant partners can sign up through the Swiggy Owner app or fill out an online form.
They will be contacted by vendors to discuss equipment options after the registration is completed as they will be helped in making informed decisions based on their needs, as per the information provided by the company.
More To Look Forward
When it comes to the run up to its public listing, Swiggy was on a spree of new launches.
And it is continued after its public market debut as well, as the company is also said to be looking to launch a number of new offerings.
The company appears to be piloting a new services marketplace called ‘Yello’ which is meant to connect consumers with professionals like chefs, beauticians, among others.
Besides this it has also unveiled an initiative, ‘Seal’, to boost hygiene and food quality standards among its restaurant partners.
In addition to this, the company launched Swiggy Bolt for 10-minute food delivery in six cities and Swiggy XL EV fleet for bulk orders in Gurugram.
While all these initiatives are going on, they are also piloting a premium membership programme, Rare Club, with annual fees starting from INR 50,000, aimed at high-end consumers.
When it comes to its rival, Zomato already rolled out a similar restaurant service option earlier this year.
Reportedly this platform helps restaurants plug in various operational requirements like hiring, FSSAI registrations, taxation and trademarking.
It’s clear that these two companies are competing with each other not only in the foodtech segment but also the fast-growing quick commerce market.
There is this segment of events and experience vertical where Swiggy is also looking to expand its presence.
As part of this initiative, the company has recently roped in former Lenskart executive Supriya Shankar as the vice president of the vertical.
Zomato acquired the entertainment ticketing business of Paytm for INR 2,048 Cr to grow its ‘going out’ vertical at the start of this year.
