Campa Cola has secured a ₹200 crore deal to become the co-presenter for IPL 2025, replacing Thums Up. This marks a significant development in Indias beverage industry as Reliance Consumer Products positions Campa Cola to challenge established global brands. The sponsorship will give the brand extensive visibility, making it a key player in the IPL ecosystem.
IPL 2025 Ad Revenue Soars, Making Sponsorships More Competitive
The combined ad revenue from IPLs TV and OTT platforms is projected to grow by 8-10% in 2025, reaching ₹4,500 crore. With this growth, securing co-presenting rights has become highly competitive. Campa Colas partnership places it among the leagues top sponsors, putting it head-to-head with major industry players like Coca-Cola.
Campa Cola Expands National Footprint
Previously, Thums Up held the co-presenting rights for the same ₹200 crore amount. Campa Colas acquisition signals its aggressive push for national expansion. A company executive stated, “For the first time, all cola brands will compete at a national level, and this acquisition reflects our ambition to scale quickly.” This move strengthens Campa Colas market presence, leveraging IPLs massive audience.
Reliance Introduces Sports Drinks Spinner and RasKik
Reliance Consumer Products Ltd (RCPL) is not stopping at soft drinks. The company plans to promote its sports drink brands, Spinner and RasKik Gluco Energy, during IPL 2025. Both drinks, priced at ₹10, will be marketed extensively. Spinner, co-created with cricket legend Muttiah Muralitharan, has already signed sponsorship deals with five IPL teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans, and Mumbai Indians.
Coca-Cola Maintains Strong Presence in IPL
Despite losing the co-presenter spot, Coca-Cola continues to be a dominant force in IPL sponsorships. The brand retains partnerships with Chennai Super Kings and Kolkata Knight Riders while expanding its sponsorship slots. Additionally, Coca-Cola will leverage its collaboration with Dominos, which has strengthened its market presence following Jubilant FoodWorks acquisition of a 40% stake in Hindustan Coca-Cola Beverages.
Conclusion
Campa Colas co-presenting deal with IPL 2025 marks a bold step in its revival and national expansion. With Reliances backing, the brand is set to challenge industry giants like Coca-Cola. As IPL ad revenues surge, this sponsorship is expected to give Campa Cola a massive boost, reinforcing its position in Indias competitive beverage market.
