Kia India has revealed plans to increase the prices of its vehicles across the board in India. The automaker has declared a price hike of up to three percent for its various models, effective from April 1, 2024. This move comes as a response to rising commodity prices and supply chain challenges, prompting the brand to adjust its pricing structure.
Impacted Models
Among the vehicles affected by the price hike are popular models like the Sonet, Seltos, Carens, and EV6. These vehicles cater to diverse segments of the market, offering customers a range of options to choose from. Notably, the Kia Sonet emerges as the most affordable option in the lineup, with prices starting at Rs 7.99 lakh (ex-showroom) and reaching up to Rs 14.69 lakh (ex-showroom).
Reasoning Behind the Increase
Hardeep Singh Brar, National Head of Sales and Marketing at Kia India, attributes the price hike to multiple factors including escalating commodity prices, rising input costs, and unfavorable exchange rates. Despite these challenges, Kia India aims to alleviate the impact on consumers by absorbing a significant portion of the increase. This strategy aims to ensure that customers can continue to enjoy Kia vehicles without experiencing a substantial financial burden.
Sales Performance and Market Presence
Impressive Sales Figures
Since its inception, Kia India has achieved commendable sales figures, both in domestic and overseas markets. With a cumulative sales volume of nearly 1.16 million units, the brand has established a strong presence in the automotive industry. Notably, the Seltos model leads the pack with over 613,000 units sold, followed closely by the Sonet with over 395,000 units and the Carens with 159,000 units.
Recent Sales Performance
In the past month alone, Kia India reported a total sales figure of 20,200 units across its lineup. The Sonet emerged as the top-selling model, with 9,102 units sold, demonstrating its popularity among consumers. Following closely behind are the Seltos with 6,265 units and the Carens with 4,832 units sold. These figures underscore Kia India’s continued success and strong market presence.
