OYO has implemented a new check-in policy in Meerut requiring couples to provide valid proof of relationship, targeting unmarried couples. Partner hotels have the discretion to decline bookings based on local social norms, aligning with the initiative to promote safe hospitality practices.
Policy Highlights
The revised guidelines mandate proof of relationship for all couples at the time of check-in, including online bookings. Partner hotels can exercise judgment to decline bookings, with the policy designed to respect local societal sensitivities.
Expansion Based on Feedback
OYO’s initiative stems from feedback and petitions from civil society groups, particularly in Meerut, and may expand to other cities. The policy reflects OYO’s efforts to balance personal freedom with community concerns.
Commitment to Safe Hospitality
According to Pawas Sharma, Region Head for OYO North India, the company remains committed to providing safe, responsible hospitality while considering the concerns of law enforcement and civil groups. The initiative is part of OYO’s broader programme to enhance trust and customer loyalty.
Broader Efforts and Impact
OYO has launched pan-India initiatives, including seminars on safe hospitality with police and hotel partners, blacklisting hotels involved in unethical activities, and taking action against unauthorized use of its branding. These efforts aim to rebrand OYO as a reliable choice for families, students, and business travelers.
