Meta is gearing up to launch its first-ever smart glasses with an integrated display, internally codenamed Hypernova, next month. The upcoming device is expected to carry a starting price of around $800, a significant drop from the earlier $1,000–$1,400 range previously discussed during its development.
Price Positioning Compared to Competitors
The decision to lower the price is seen as Meta’s strategic move to make Hypernova more accessible and competitive in the wearables market. While Meta’s existing Ray-Ban smart glasses sell for $200–$400, the new Hypernova model will target a higher-end segment. Even at $800, the device remains more expensive than an entry-level iPhone 16, but far more affordable than originally anticipated.
Features and Early Insights
According to leaks, the Hypernova smart glasses will include a small display on the right lens capable of showing mini-apps, notifications, and alerts. The glasses are also expected to support dedicated apps for taking and viewing photos, as well as navigation tools like maps. Notifications from Meta apps such as WhatsApp and Messenger are also likely to be integrated.
The glasses may be paired with a neural wrist accessory, previously seen with Meta’s Orion AR prototypes, allowing users to control the device seamlessly.
Software and Ecosystem
Hypernova is expected to run on a highly customised version of Android, though reports suggest there won’t be an app store at launch. The interface will likely feature a horizontally laid-out icon system, similar to Apple’s iOS or Meta’s Quest headset home screen. Boot screens will showcase Meta branding alongside partners like Qualcomm, whose chipsets are expected to power the device.
Market Implications
By reducing margins and lowering the entry price, Meta is attempting to generate broader demand for its first AR-capable glasses. The Hypernova launch is seen as a precursor to Meta’s fully immersive augmented reality glasses, which remain in development. With wearables and mixed reality gaining traction, the device is expected to play a pivotal role in Meta’s long-term hardware roadmap.
