Indian auto mobile manufacturing company, Mahindra & Mahindra Ltd.(M&M) has recently unveiled its new Bolero range at prices starting ₹7.99 lakh (ex-showroom).
Newly Launched Bolero Variants & Pricing
Similarly, the Mumbai headquartered company has introduced the top-end B8 variant at the starting price of ₹9.69 lakh (ex-showroom).
This series’ new Bolero Neo price starts at ₹8.49 lakh (ex-showroom) and the new top-end variant N11 priced at ₹9.99 lakh (ex-showroom).
It appears to be the seventh upgrade of the Bolero as the modal was first introduced 25 years ago in 2000.
The Bolero still remains relevant in the modern times as well as appealing buyers from rural and urban India as it has over 16 lakh customers over the years, according to the company.
Bolero Facing Test Of Time
“The Bolero has stood the test of time, earning its place as one of India’s most versatile and tough SUVs for over 25 years. Building on this enduring legacy, the new Bolero range has been thoughtfully designed to meet the aspirations of a dynamic and rapidly evolving New India,” said Nalinikanth Gollagunta, Chief Executive Officer – Automotive Division, Mahindra & Mahindra Ltd.
Further adding, “With a perfect blend of toughness, contemporary styling, enhanced comfort, and modern features, the new Bolero and Bolero Neo deliver a powerful SUV experience that shines equally in urban environments and challenging terrains.”
After the introduction of the New Bolero range, the shares of Mahindra and Mahindra (M&M) were trading on a flat note on October 6.
This has affected the large-cap stock which reached a high of Rs 3479.45, rising 0.51 per cent against the previous close of Rs 3461.65 on BSE. It opened higher at Rs 3479.45 today.
Total 0.59 lakh shares of the firm changed hands amounting to turnover of Rs 20.43 crore. Market cap of the firm rose to Rs 4.31 lakh crore.
So far, the share has risen 12.69 per cent since the beginning of this year, further zooming to 15 per cent in a year.
Moving ahead, M&M said, “With this launch, the Bolero range continues to uphold its iconic appeal with refined aesthetics, enhanced comfort, and modern features. With a legacy of 25 years and over 16 Lakh satisfied customers, the Bolero remains a versatile SUV. It excels at navigating diverse terrains, from bustling city streets to rugged rural landscapes, offering exceptional adaptability and value.”
