Maharashtra to Launch Own Taxi App to Counter Ola-Uber Dominance, Empower Youth
In a bold move to disrupt the dominance of private ride-hailing giants like Ola, Uber, and Rapido, the Maharashtra government has announced its own app-based transport platform for taxis, auto-rickshaws, and bike taxis. The initiative, led by Transport Minister Pratap Sarnaik, aims to boost employment, protect drivers, and offer passengers a transparent, affordable alternative.
A State-Backed Alternative to Private Aggregators
“This scheme will make lakhs of youth in Maharashtra self-reliant,” said Sarnaik. The proposed app—tentatively named Jai Maharashtra, Maha-Ride, Maha-Yatri, or Maha-Go—is being developed with support from the Maharashtra Institute for Transport Technology (MITT), the MITRA Organisation, and private tech partners.
The project’s goal is twofold: challenge the monopolistic control of private aggregators and provide drivers and riders a better, fairer ecosystem. Sarnaik criticized current platforms for high commissions and surge pricing, which he says exploit both passengers and drivers.
Development in Progress
The app’s development is underway, with a key review meeting scheduled on August 5 at Mantralaya. Once finalized, the app will be launched following approval from Chief Minister Devendra Fadnavis and Deputy Chief Ministers Eknath Shinde and Ajit Pawar.
It will be fully compliant with the Central Government’s Aggregator Guidelines, with essential features including real-time tracking, transparent fare structures, driver safety protocols, and grievance redressal systems.
Financial Support for Youth Participation
To attract youth to this government-backed initiative, the state will offer nearly interest-free loans for vehicle purchases. Mumbai Bank will provide loans at a 10% interest rate, while various state-run development corporations—like the OBC Development Corporation and MSDC—will offer an 11% interest subsidy, making loans effectively zero-interest.
“This will enable thousands of young men and women to become self-reliant,” Sarnaik said.
Regulation and Enforcement
The transport department has already framed rules for operating bike taxis under the new app, awaiting final clearance. Meanwhile, Sarnaik has directed strict action against app-based transport operators violating existing laws.
“All app-based services must comply with regulations,” he emphasized during a recent meeting with the Transport Commissioner.
With this initiative, Maharashtra seeks to revolutionize its urban mobility landscape, ensure fairer practices, and boost employment in the state.
