With private consumption surging across India’s tier 2, 3 cities, and beyond, the ‘Made in India’ iPhone 16 is selling at an unprecedented rate, according to trade analysts. Apple’s aspirational appeal, combined with a powerful feature set and attractive financing offers, has led to the latest iPhone flying off the shelves both online and in retail stores.
Powerful Features Boost iPhone 16’s Appeal
One of the standout features of the iPhone 16 is the 48 MP fusion lens system, which combines two optical-quality cameras in one, delivering exceptional photo and video quality. This, along with a new A18 chip and improved battery life, makes the iPhone 16 a top choice for consumers seeking cutting-edge technology. Users can now enjoy enhanced camera controls, including options to adjust zoom, exposure, and depth of field, ensuring they can capture stunning shots with ease.
Moreover, attractive financing schemes and trade-in offers have further fueled the iPhone 16’s popularity, making it more accessible to a broader demographic. Financing options have been especially appealing, with 6 out of 10 users in the premium smartphone segment opting for such schemes, according to recent consumer research.
Surge in Sales Driven by Aspirational Demand
Neil Shah, Vice President at Counterpoint Research, commented on the iPhone 16’s strong momentum, stating that Apple’s aspirational appeal is resonating with more Indian consumers than ever before. This year, a significant number of buyers are choosing the iPhone 16 over older models, a shift attributed to the country’s increasing purchasing power amid broader economic growth.
Pathak, Research Director at Counterpoint Research, further noted that initial sales figures were particularly encouraging. In fact, some sellers have reported an 18-20% increase in opening day sales compared to last year’s iPhone launch. This spike in sales highlights the rising trend of premiumisation in India’s smartphone market, as more consumers opt for higher-end devices.
Conclusion
Apple’s iPhone 16 has hit the ground running in India, particularly in smaller cities where aspirational demand and accessible financing options are driving sales. With its cutting-edge features and attractive trade-in offers, the iPhone 16 looks set to continue its remarkable growth, further solidifying Apple’s foothold in the Indian smartphone market.
