M3 Chip Powered MacBook Air, iMAC Launching Soon: Check Expected Launch Timeframe As Per Experts


Radhika Kajarekar

Radhika Kajarekar

Jul 18, 2023


Apple is gearing up to launch its first M3 Apple Silicon Macs in October. The anticipated lineup is expected to include a new M3 iMac, M3 13-inch MacBook Air, and M3 MacBook Pro. 

M3 Chip Powered MacBook Air, iMAC Launching Soon: Check Expected Launch Timeframe As Per Experts

This has been confirmed by Mark Gurman’s “Power On” newsletter.

Apple To Launch new M3 iMac, M3 13-inch MacBook Air, and M3 MacBook Pro

These new Macs are likely to boast improved performance and efficiency, owing to the shift to a new 3-nanometer silicon fabrication process.

Although it may seem somewhat quick for the M3 Macs to follow the M2 cycle, which recently saw products like the M2 Ultra Mac Studio and 15-inch MacBook Air making their debut, speculations suggest that the latter parts of the M2 lineup experienced delays due to supply chain challenges. 

Therefore, the M3 MacBook Air may be ready for launch in October, but M3 updates for other products like the MacBook Pro and Mac Studio are likely to be further postponed.

Despite Gurman not explicitly stating whether Apple will host an October event or unveil the new Macs via a press release, it is conceivable that the company would opt for a formal event to celebrate the release of such significant new Macs.

Apple Working on new 30 Inch iMac?

While new iPad Pro models featuring OLED displays are scheduled for 2024, Gurman believes that an iPad Air model equipped with an updated chip could be ready for release this fall, given that the current-generation iPad Air is still powered by an M1 chip.

Additionally, Gurman reaffirms his previous prediction that Apple is working on a new 30-inch iMac, which may make its debut as early as 2024.

As the date for Apple’s potential October event approaches, fans and tech enthusiasts eagerly await the unveiling of the new M3 Apple Silicon Macs. With the promise of enhanced performance and efficiency, these devices are expected to mark a significant milestone in Apple’s journey of transitioning from Intel chips to their in-house Apple Silicon architecture.

While details surrounding the event remain undisclosed, it is evident that Apple aims to impress its audience and solidify its position as a trailblazer in the world of tech innovation. Whether showcased through a formal event or a press release, the introduction of M3 Macs and other possible product updates will surely keep consumers excited and eager to witness Apple’s ongoing efforts to deliver cutting-edge technology to its global user base.


Radhika Kajarekar
Radhika Kajarekar
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