Reliance Jio is making strides in the OTT market by expanding its JioTV+ service to support more smart TVs, enhancing its accessibility and offering a streamlined user experience for JioFiber and Jio AirFiber customers. This move eliminates the need for additional Set-Top Boxes (STBs) and provides a unified platform for accessing a variety of OTT content across multiple devices.
Unified Experience Across Multiple Smart TVs
Previously, JioTV+ was only available on the Jio Set-Top Box (STB). However, with this new development, existing JioFiber and Jio AirFiber users can now download the JioTV+ app directly onto their smart TVs. This means that users can access the platform across multiple TVs within their homes with just one Jio connection, without the hassle of multiple STBs.
This innovation brings more flexibility for customers, allowing them to watch their favorite shows and movies from different OTT platforms seamlessly. Whether it’s Netflix, Amazon Prime, or any other OTT service, JioTV+ offers a single interface for discovering and consuming content without switching between different apps.
Enhancing the In-Home Entertainment Experience
Kiran Thomas, President of Reliance Jio Infocomm, emphasized the importance of creating a smooth in-home entertainment experience. He stated, “JioTV+ was a well-loved offering on the Jio STB, and now we are extending this service to other smart TV platforms. Customers can now enjoy this unified OTT content discovery and viewing experience on any smart TV in their home by simply downloading the app, eliminating the need for multiple STBs.”
This upgrade aligns with Jio’s goal to provide a superior entertainment experience by reducing the complexities of OTT streaming. Users no longer need to juggle between various OTT platforms and apps; instead, they have a consolidated platform for all their entertainment needs.
Broadening JioTV+ Reach
Experts believe that this move will significantly broaden the reach of JioTV+, attracting more users and positioning Jio as a major player in the OTT space. By expanding its service beyond Jio STB, Reliance Jio can cater to a larger audience that prefers to stream content directly on their smart TVs, enhancing both convenience and customer satisfaction.
