Jindal Steel and JFW Group’s automotive venture with Jetour is gearing up to introduce its first SUV in India — the Jetour T2 — by Diwali 2026. The announcement marks a new entrant in the highly competitive mid-size SUV segment, with the T2 poised to attract buyers seeking premium features, modern design and strong value.
A New Player in the SUV Landscape
The Jetour T2 is the inaugural model from Jetour’s India partnership with JSW Group, signalling the conglomerate’s entry into mainstream passenger vehicles. Jetour, a brand under China’s Chery Automobile umbrella, has been expanding its global footprint with a line-up of feature-rich SUVs.
Positioned against stalwarts like the Hyundai Creta, Kia Seltos and Tata Harrier, the T2 will compete on design, technology and pricing. The SUV segment continues to be one of India’s fastest-growing passenger vehicle categories, making it a strategic launch window for new brands.
What We Know So Far
Details on specifications are still emerging, but early teasers and industry insights suggest the Jetour T2 will offer:
- Bold exterior styling with modern SUV cues.
- Feature-packed interiors with infotainment, connectivity and comfort amenities aimed at value-focused buyers.
- Multiple engine and transmission options (likely petrol, with possible hybrid plans) to appeal across heterogeneous buyer groups.
- Safety and comfort features expected to include advanced driver assistance systems and connected car tech.
While official pricing has yet to be revealed, industry watchers believe JSW and Jetour may aim for aggressive positioning to quickly build market share in India’s crowded SUV market.
Launch Timeline and Booking Expectations
The Diwali 2026 launch — typically a high-demand automotive sales period — suggests JSW is aiming to capitalise on festive season purchases and marketing momentum. Pre-launch teasers are expected months ahead of the festive debut, with bookings likely to open several weeks before launch.
Strategic Significance
For JSW, the Jetour partnership represents a significant diversification from its core steel and industrial portfolio into automotive manufacturing and distribution. The move echoes a broader trend of new entrants entering India’s SUV-focused market, driven by growing demand and expanding consumer preference for feature-rich, connected vehicles.
If the Jetour T2 delivers competitive performance, equipment levels, and pricing, it could shake up the mid-size SUV segment, challenging long-time favourites and giving buyers another compelling choice.
