Chinese smartphone giant iQOO has made a significant entry into the Indian market with the launch of its flagship iQOO 12 series. Positioned as a direct competitor to upcoming smartphones, notably the OnePlus 12, the iQOO 12 stands out with its incorporation of the powerful Qualcomm Snapdragon 8 Gen 3 processor.
The OnePlus 12 is also slated to feature the same processor and is expected to make its debut in the Indian market in January 2024, setting the stage for a fierce battle in the premium smartphone segment.
Specifications of iQOO 12: Display, Processing Power, and Camera Features
The iQOO 12 boasts a stunning 6.78-inch AMOLED panel, showcasing a high resolution of 1260 x 2800 pixels. The display experience is enhanced with a variable refresh rate of 144Hz, providing users with smooth and responsive visuals.
Noteworthy is the 1.5K display, achieving a peak brightness of 3,000 nits, ensuring vibrant and crisp visuals even in challenging lighting conditions. Adding to its appeal, the iQOO 12 holds an IP64 certification, a testament to its capability to resist dust and water to a certain extent.
Under the hood, the iQOO 12 is powered by the cutting-edge Qualcomm Snapdragon 8 Gen 3 processor, fabricated using a 4nm process. This powerhouse is complemented by the Adreno 750 GPU, delivering an exceptional performance that can seamlessly handle graphics-intensive tasks.
The smartphone’s photography capabilities are impressive, featuring a triple rear camera setup. This setup includes a 50MP primary camera with optical image stabilization (OIS), a 64MP secondary telephoto lens equipped with 3x optical zoom, and a 50MP ultra-wide-angle lens. Catering to selfie and video calling needs, the front of the device houses a 16MP shooter capable of capturing video at a maximum resolution of 1080p and 30fps.
Features and Prices
The iQOO 12’s camera app enriches the user experience with a wide array of modes, ranging from snapshot and night modes to panorama and ultra slo-mo. The smartphone incorporates a robust 5000 mAh battery, providing ample power for daily usage. Notably, users can benefit from rapid charging facilitated by the inclusion of a 120W charger in the package.
In terms of software, the iQOO 12 emerges as a pioneer, being the first smartphone in India, following Pixel phones, to run on Android 14. The device also features iQOO’s custom skin, FunTouchOS 14.
Pricing details for the iQOO 12 are set at ₹52,999 for the 12GB RAM/256GB storage variant and ₹57,999 for the 16GB RAM/512GB storage variant. To sweeten the deal, customers can avail a further discount of ₹3,000 by utilizing HDFC and ICICI bank cards during the purchase. This competitive pricing, coupled with top-notch features, positions the iQOO 12 as an appealing option in the premium smartphone market. As the battle for supremacy in the Indian smartphone landscape unfolds, consumers can expect a range of innovative and powerful devices to choose from in the coming months.
