Based on information from Tim Long, an analyst at British bank Barclays, Apple’s upcoming iPhone 15 Pro models are expected to be more expensive compared to the current models. Long’s insights are based on his discussions with supply chain companies in Asia. His predictions indicate that the iPhone 15 Pro could see a price increase of up to $100 from the iPhone 14 Pro, while the iPhone 15 Pro Max might experience a price hike of $100 to $200 compared to the iPhone 14 Pro Max. However, the standard iPhone 15 and iPhone 15 Plus models are anticipated to maintain similar pricing.
Estimated Prices for the iPhone 15:
According to Long’s analysis, the estimated prices for the iPhone 15 lineup in the U.S. are as follows:
• iPhone 15: $799 (unchanged)
• iPhone 15 Plus: $899 (unchanged)
• iPhone 15 Pro: Up to $1,099 (compared to $999 now)
• iPhone 15 Pro Max: Up to $1,299 (compared to $1,099 now)
Rumors have suggested that the iPhone 15 Pro Max could come with an upgraded Telephoto lens featuring periscope technology, enabling enhanced zoom capabilities without blur. In contrast, the smaller iPhone 15 Pro may not have this feature, which could contribute to the Pro Max’s higher price increase. Long speculates that the periscope lens alone could add around $50 to the iPhone 15 Pro Max’s manufacturing cost.
Amidst Exciting Rumoured Features and Manufacturing Issue Reports, Price Hike for iPhone 15 Pro Models
As with any price estimates, it is essential to approach them with skepticism, as they are educated guesses and may not always be accurate. Past predictions by analysts, such as Ming-Chi Kuo, have sometimes proven to be inaccurate.
Despite reports of a temporary display-related manufacturing issue for the Pro models, Apple is expected to announce the iPhone 15 lineup in September. The Pro models are rumored to have various exciting features, including a USB-C port, titanium frame, customizable Action button, faster A17 Bionic chip, thinner bezels, Wi-Fi 6E support, increased RAM, and an upgraded Ultra Wideband chip, among others. These new features, coupled with inflationary pressures, could justify the potential price hikes. If the price increases do indeed occur, it would be the first time that high-end iPhone models see a price bump since the iPhone X and iPhone XS Max.
Earlier reports from Bloomberg have also mentioned the possibility of Apple raising the prices of the iPhone 15 Pro models, adding to the speculation. The exact pricing details will only be known when Apple officially unveils the iPhone 15 lineup in the coming months.
