Comedian Samay Raina has added another milestone to his career, with India’s Got Latent 2 emerging as the most-watched OTT title in India during the first half of 2026. According to the latest mid-year OTT viewership rankings, the comedy reality show attracted an estimated 38.5 million viewers, outperforming several big-budget films and web series.
The achievement highlights the growing popularity of creator-led digital entertainment in India’s streaming market.
Beats Big-Budget Releases
Despite being released only last month, India’s Got Latent 2 topped the OTT charts with an estimated 38.5 million viewers. The show surpassed several high-profile releases, including Dhurandhar, which secured fourth place with around 35.2 million viewers.
The rankings demonstrate that original digital content featuring independent creators can compete successfully against mainstream film productions.
A Strong Comeback For Samay Raina
The success is particularly significant for Samay Raina, whose show had faced controversy in the past. The strong response to the second season suggests audiences have continued to support the comedian and his unique talent-show format, helping the series become one of the biggest streaming successes of the year.
Raina also featured elsewhere in the rankings with his stand-up special Still Alive, reflecting his continued popularity across digital platforms.
How The Rankings Were Compiled
The rankings were prepared using nationwide audience research that estimates the number of unique viewers who watched a title for at least 30 minutes across streaming platforms. The report covers films, web series, and reality shows released during the first six months of 2026.
It provides one of the most comprehensive snapshots of India’s OTT viewing habits.
Creator-Led Content Continues To Grow
The performance of India’s Got Latent 2 reflects a broader shift in India’s entertainment landscape, where digital creators are increasingly attracting audiences comparable to traditional film stars. Comedy, reality entertainment, and creator-driven formats are becoming major contributors to streaming viewership.
This trend is encouraging streaming platforms to invest more heavily in original creator-led programming.
What It Means For OTT Platforms
The success of India’s Got Latent 2 reinforces the growing importance of low-cost, high-engagement content in the OTT ecosystem. As competition among streaming services intensifies, platforms are likely to continue investing in creator partnerships and original entertainment formats that can deliver large audiences without blockbuster production budgets.
Summary
India’s Got Latent 2, hosted by Samay Raina, has become India’s most-watched OTT title of the first half of 2026 with an estimated 38.5 million viewers. The show outperformed several big-budget films and web series, highlighting the rising popularity of creator-led entertainment and the growing influence of digital personalities in India’s streaming industry.
