As the curtains fall on 2023, ACwO, a direct-to-consumer (D2C) audio brand endorsed by Sunil Chhetri, is set to conclude the year with a some fireworks!
ACwO has launched India’s first Dual Sharing Wireless TWS, the DwOTS Fire, available on leading platforms Myntra, ONDC Network, besides their website.
Shared Audio Experiences
DwOTS Fire marks a interesting shift by introducing India’s first Dual Sharing Wireless Earbuds (TWS), not just designed for individual enjoyment but crafted for shared experiences. Embracing the ethos of togetherness, DwOTS Fire aligns with the brand’s campaign theme, ‘Share the Bud, Share the Love.’
The device allows users to connect both in-ear and half-in-ear buds individually, accommodating diverse preferences. With six dedicated equalizer modes for music, theatre, and gaming in both earbud styles, DwOTS Fire delivers an immersive audio experience tailored to individual preferences and activities.
Unique Features for Seamless Living
DwOTS Fire prioritizes convenience with integrated fast-charging wireless technology and environmental noise reduction. Users can seamlessly switch between sets of buds without interruption, thanks to a combined battery life of 52 hours. The revolutionary buds are voice assistant-activated, touch-sensitive, and equipped with wireless charging, offering a hassle-free experience for those on the move. Engineered with V5.3 Bluetooth technology, water and sweat resistance, and a snug fit, DwOTS Fire instantly connects to devices.
Sunil Chhetri’s Enthusiastic Endorsement
Sunil Chhetri, captain of the National Football Team and brand ambassador of ACwO, expresses his excitement about DwOTS Fire, stating, “The DwOTS Fire is a game-changer, a mix of a revolutionary idea and great audio quality. It is a testament to ACwO’s push for innovation, and I’m certain the product will be well-received by everyone.”
Cross-Media Marketing Campaign and Availability
ACwO supports the DwOTS Fire launch with an integrated cross-media marketing campaign, including an emotive ad film featuring Sunil Chhetri, emphasizing the product’s unique proposition and the power of shared audio experiences.
Focused on delivering creative and category-disruptive products, ACwO, as a D2C brand, continues to offer a wide range of TWS products aimed at enhancing lifestyles.
