Quick commerce platforms Blinkit and Swiggy Instamart recently celebrated Raksha Bandhan with impressive sales figures, signaling the beginning of India’s festive season that will culminate with Diwali later in the year. Both companies reported significantly higher sales compared to their 2023 performance, highlighting the growing demand for fast and convenient shopping during the festive period.
Blinkit’s Record-Breaking Day
Blinkit, led by CEO Albinder Dhindsa, achieved several milestones on Raksha Bandhan. Dhindsa announced on X (formerly Twitter), “We’ll cross all-time high orders in a day on Blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales, and most other metrics today! And at its peak – we hit 693 RPM (Rakhis per minute). Thank you to all our customers (especially the ones who placed their first Blinkit order today) for trusting our service. Happy Raksha Bandhan to all.”
In addition to these achievements, Dhindsa revealed that Blinkit switched to an international mode for Raksha Bandhan, allowing orders from six countries, including the USA, Canada, Netherlands, Germany, France, and Japan. This expansion highlights Blinkit’s commitment to serving its customers both in India and abroad during significant cultural events.
Blinkit, formerly known as Grofers, was acquired by Zomato in an all-stock deal valued at USD 570 million in 2022, a move that has bolstered its presence in the quick commerce sector.
Swiggy Instamart’s Exceptional Sales Surge
Swiggy Instamart also experienced a remarkable surge in sales during Raksha Bandhan. Co-founder Phani Kishan shared on X, “Raksha Bandhan celebrations are in full swing—clocking higher orders per minute (OPM) than our peak yesterday, which was already a historical high.” He added, “We expect to sell as many rakhis today as we have sold all year, and that’s already 5x more than last year!”
The day before Raksha Bandhan, Kishan had posted enthusiastically, “We’ve sold 5x the number of rakhis this year on @SwiggyInstamart compared to all of last year, and Raksha Bandhan is still tomorrow!” This exceptional growth in rakhi sales underscores the platform’s ability to meet the increasing demand for quick and reliable service during the festive season.
Conclusion
The success of Blinkit and Swiggy Instamart during Raksha Bandhan reflects the growing popularity of quick commerce platforms in India, especially during key cultural events. As these platforms continue to innovate and expand their offerings, they are poised to play an increasingly significant role in the country’s festive shopping landscape.
