Among the recipients of Google Play’s Best of 2023 in India are diverse innovations, including a voice app aiding global non-native English speakers in improving language proficiency through AI-generated feedback.
Other notable winners include an e-commerce app specifically catering to the fashion preferences of Gen Z users throughout the country, with a special emphasis on non-metro cities. Additionally, a social media app prioritizing safety and community building, and an action game tailored exclusively for the Indian market, have been acknowledged in Google Play’s annual awards recognizing outstanding apps and games, along with the talented developers behind them.
Google Play’s Impact: Unveiling Trends in App and Game Innovation for 2023 in India
The US-based company highlighted the introduction of numerous innovative apps designed to meet critical needs, with self-care, personal growth, and e-commerce apps taking the forefront in this year’s app innovations. The gaming sector in India continues to experience significant growth, with a diverse array of gamers from various regions engaging in titles across genres such as casual, sports, role-playing, and action. Many of these titles originate from Indian developers.
John Mentgen, Director of Global Merchandising at Google Play, expressed immense joy at witnessing developers of all sizes, especially local ones, harnessing the potential to reach over 2.5 billion monthly active users globally on Google Play. He noted that the titles and developers recognized in Google Play’s Best of 2023 reflect emerging trends in app and game innovation, with a notable emphasis on the increasing integration of AI by developers to enhance user experiences across categories like learning, wellness, and e-commerce.
The company also highlighted a growing trend in the localization of games for the Indian market, with developers, both local and global, incorporating features, references, and experiences that resonate with Indian gamers. The acknowledgment of these trends underscores the dynamic and innovative landscape of the app and gaming industry in India.
Google Play’s Best of 2023 Winners (India)
Best App of 2023 (India):
● Level SuperMind: Focus & Calm
Users’ Choice App of 2023 (India):
● THAP: Your Happiness Gym
Best for Fun:
● Dashtoon: Comics & Manga
● Pepul, Social Media from India
● Threads, an Instagram app
Best for Personal Growth:
● AmbitionBox – Salary & Reviews
● Level SuperMind: Focus & Calm
● Study Abroad with upGrad
Best with AI:
● Stimuler- IELTS Speaking Coach
● SwiftChat by ConveGenius
Best Everyday Essentials:
● BabyCloud
● Infinity Learn – Learning App
● NEWME-Freshest Fashion Fastest
Best Hidden Gems:
● Blissclub – Women’s Activewear
● Cashflo: Easy Expense Tracker
● Unsweetened Beauty – Skincare
Best Apps for Good:
● Autism BASICS: Learning app
● Earth5R- The Environmental App
● THAP: Your Happiness Gym
Best Multi-device App:
● Spotify: Music and Podcasts
Best for Watches:
● Audible: Audio Entertainment
● WhatsApp Messenger
Best for Tablets:
● Canva: Design, Photo & Video
● Concepts: Sketch, Note, Draw
● Everand: Ebooks and audiobooks
Best for Chromebooks
● Evernote – Note Organizer
● FlipaClip: Create 2D Animation
● Wideo
Best of 2023 Games:
Best Game of 2023 (India):
● Monopoly GO!
Users’ Choice Game of 2023 (India):
● Subway Surfers Blast
Best Made in India:
● Battle Stars: 4v4 TDM & BR
Best Multiplayer:
● Call of Dragons
● Road to Valor: Empires
● Undawn
Best Pick Up & Play:
● Campfire Cat Cafe
● Mighty Doom
● Monopoly GO!
Best Indies:
● Block Heads: Duel Puzzle Games
● Kurukshetra: Ascension
● Vampire Survivors
Best Story:
● Honkai: Star Rail
● Lost Words: Beyond the Page
● MementoMori: AFKRPG
Best Ongoing:
● Battlegrounds Mobile India
● EA SPORTS FC™ Mobile Soccer
● Pokémon GO
Best on Play Pass:
● Linea: An Innerlight Game
● Magic Rampage
● Silly Royale -Devil Amongst Us
Best Multi-device Game:
● Call of Dragons
Best for Tablets:
● Call of Dragons
● Doomsday: Last Survivors
● Viking Rise
Best for Google Play Games on PC
● Asphalt 9: Legends
