Super.Money, a fintech venture backed by Flipkart, has partnered with Utkarsh Small Finance Bank to introduce a new co-branded credit card named superCard. This innovative financial product is designed for users with diverse credit needs, offering limits as low as INR 90 in exchange for deposits ranging from INR 100 to INR 10 lakh. The superCard is a Rupay credit card and is aimed at simplifying credit access for consumers.
Super.Money’s Expanding Product Line
The superCard is not the only financial product Super.Money has launched. Operated by Scapic Innovations, a company Flipkart acquired in 2020, Super.Money has already released UPI services and personal loans via the Flipkart app. These offerings showcase the platform’s commitment to integrating credit with digital payment solutions like UPI. Prakash Sikaria, Founder and CEO of Super.Money, shared in an interview with Inc42 that the company’s focus is on bringing credit to UPI users, starting with the superCard.
Plans for Future Expansion
Super.Money has ambitious plans to introduce more products in the coming weeks. Sikaria mentioned that the company will soon roll out fixed deposits (FDs), superCash, and superDeposits, along with unsecured credit cards for users looking to upgrade from secured credit options. The platform has seen significant growth since its beta launch two months ago, with over 10 million UPI transactions and more than 1 million app downloads.
A Streamlined User Experience for Young, Affluent Consumers
In a crowded fintech market, Super.Money aims to stand out by offering a fast, vibrant, and user-friendly interface designed to appeal to younger, affluent customers in India. Sikaria emphasized that many existing UPI apps resemble traditional banks with cluttered interfaces, and Super.Money aims to simplify the user experience. The platform’s goal is to bring back the fun and simplicity in payments, whether through credit cards or UPI, making it an attractive option for a tech-savvy audience.
With new products on the horizon and strong investor backing from Flipkart, Super.Money is positioning itself as a significant player in India’s evolving fintech landscape.
