Flipkart has unveiled its new premium subscription service, Flipkart Black, designed to rival Amazon Prime in India. Positioned above Flipkart VIP and the existing Flipkart Plus loyalty programme, Flipkart Black combines shopping benefits, exclusive deals, and YouTube Premium access to deliver more value for frequent online shoppers.
Flipkart Black Price and Launch Offer
The annual subscription of Flipkart Black is priced at ₹1,499, but for a limited time, customers can sign up at ₹990. This places it on par with Amazon Prime’s ₹1,499 membership, while being significantly more expensive than Flipkart VIP, which costs ₹799 per year. Unlike Flipkart Plus, which is earned through order milestones, Flipkart Black requires direct payment.
Key Benefits of Flipkart Black
Flipkart Black offers a wide range of perks to justify its premium tag:
- 5% SuperCoins cashback (up to ₹100) on every Flipkart and Flipkart Minutes order.
- Earn up to 800 SuperCoins per month, redeemable for discounts.
- Extra 5% discount (up to ₹1,000) on SuperCoins transactions.
- Exclusive Black Deals on premium gadgets and accessories.
- Early access to major sale events like Big Billion Days.
- 24×7 priority customer support.
- Cleartrip benefits, including flight cancellation or rescheduling at just ₹1.
However, once purchased, the membership is non-refundable and cannot be cancelled.
YouTube Premium Integration: A Game Changer
The standout feature of Flipkart Black is the inclusion of a one-year YouTube Premium subscription. Valued at ₹1,490 annually, this perk alone nearly covers the cost of Flipkart Black. YouTube Premium offers an ad-free experience, offline downloads, and background playback — a compelling advantage over Amazon Prime Video, which recently introduced ads.
Flipkart Black vs Amazon Prime and Flipkart VIP
- Amazon Prime (₹1,499/year): Includes Prime Video, Prime Music, faster delivery, and early sale access.
- Flipkart VIP (₹799/year): Offers some exclusive deals and early sale access, similar to Amazon Prime Lite.
- Flipkart Black (₹1,499/year): Focuses on cashback, discounts, YouTube Premium, and priority services, targeting frequent Flipkart users.
With these benefits, Flipkart Black emerges as a strong competitor, particularly for users who value YouTube Premium over Prime Video.
Summary
Flipkart has launched Flipkart Black, a new premium subscription priced at ₹1,499 annually (₹990 launch offer). Benefits include 5% SuperCoins cashback, exclusive gadget deals, early sale access, and ₹1 YouTube Premium integration — worth ₹1,490 alone. Positioned above Flipkart VIP, the plan directly rivals Amazon Prime, offering value-packed features for frequent online shoppers who prioritize both savings and entertainment.
