Recently, we interacted with representatives from Happinetz, which was co-founded by Ms. Richa Singh.
Happinetz is a parental control filter box that provides safe internet for kids by filtering out age-inappropriate internet and helping parents set screen time schedules, decided to use exam time and exam stress to talk about their vision that parenting should be a happy experience.
Here are the interview highlights:
Q- About Happinetz, the brand’s services and journey since its inception.
Co-founder Richa Singh, originally hailing from the vibrant city of Lucknow, possesses a B.Tech degree in Mechanical Engineering. After a successful stint in the corporate sector, she embarked on a journey into the realm of Internet entrepreneurship. Her entrepreneurial spirit culminated in creating Blogchatter, a thriving and dynamic community of bloggers that stands as a testament to her vision.
Throughout her entrepreneurial journey, Richa harnessed the power of her platform to raise awareness about the strengths and potential pitfalls of the internet. Notably, she delivered an inspiring TEDx talk that delved into the influential role of social media in sparking positive change, leading to meaningful conversations in living rooms around the world.
However, the experience of becoming a parent altered Richa’s perspective on the internet. She discovered that the digital landscape was evolving into an unfamiliar territory, where she felt ill-equipped to protect her daughter. Disturbing stories began to surface, highlighting cases where innocent children had fallen victim to online predators, coerced into sharing compromising pictures with strangers they had encountered on the web.
Within her social circles, Richa observed the toll that excessive internet usage was exacting, both mentally and physically. This realisation ignited her desire to conceptualize a solution that would safeguard children from the perils of the online world. Her vision was to create a secure internet playground where children could explore and learn in a protected environment while empowering parents with the tools and guidance to ensure their children’s online safety.
Q- What led them to develop such a product?
We conducted extensive global research to thoroughly understand the landscape of parental control systems available in the market. During our investigation, we identified several significant shortcomings. Firstly, many existing solutions lacked compatibility across multiple devices and web browsers. Second, they exhibited vulnerabilities, often allowing children to circumvent the controls set by parents. Lastly, some of these tools bordered on invasive surveillance, neglecting the importance of a child’s privacy.
These findings served as a catalyst for our product development efforts. Furthermore, a nationwide consumer survey reaffirmed these issues as critical pain points our product needed to address. In response to privacy and surveillance concerns, we focused our technological advancements on the principles of guidance and protection. Recognizing that not all parents are tech-savvy, we made it a priority to ensure that our solution had a user-friendly interface with an easily manageable learning curve for deployment.
Introducing Happinetz, our comprehensive solution designed to be a dependable ally and an expert companion for parents concerned about their children’s online safety. It functions as a plug-and-play system that effectively filters internet content and is robust enough to withstand any attempts at bypassing its protective measures.
Q- How the product is solving the pain points for parents?
Happinetz empowers parents to take charge of their children’s digital world, allowing them to establish internet screen time schedules, ensure age-appropriate content, and gain valuable insights into their online behavior.
Our product (Happinetz Box) stands out for its exceptional versatility, offering compatibility with all major platforms, including Android, iOS, and various web browsers, even in incognito mode. Whether it’s smartphones, tablets, laptops, or smart TVs, Happinetz seamlessly operates on all devices. Its installation is a breeze, with a straightforward two-step process that takes less than five minutes, all without the need for any downloads on your child’s device, safeguarding their personal data.
What truly distinguishes Happinetz is its robust multi-level filtration system, capable of monitoring and managing access to over 110 million websites and apps. It goes the extra mile by proactively blocking access to more than 22 million unsecured and adult-oriented sites and applications. Moreover, its built-in features ensure that children cannot tamper with the settings, offering parents unparalleled peace of mind and control over their child’s online safety.
Q- Details on product manufacturing and designing?
Happinetz is specifically designed to cater to the unique needs of the Indian ecosystem, emphasizing its local relevance and innovation. Our proudly Indian-made Happinetz Box is the outcome of meticulous product development and design processes. The prototype was skillfully crafted, rigorously tested, and seamlessly scaled by our highly experienced tech team in Noida, ensuring the highest standards of quality and performance.
Q- About the tech behind the Happinetz Box?
Happinetz employs an advanced four-level filtering system, setting the standard for online security. This comprehensive system includes Selective Access Control, MAC-based filtering, DNS filtering, and Web categorization, ensuring thorough evaluation of access requests.
Whenever a device connected to the Happinetz network initiates a request for a website or app, our centralized system swiftly springs into action. Each request undergoes meticulous processing, with our technology making informed decisions on access permissions. Powered by cutting-edge AI and Machine Learning capabilities, our system stands at the forefront of technology innovation. The synergy between our proprietary hardware, user-friendly app, multi-level filtering, and central processing unit represents a pioneering, patented technology.
At its essence, Happinetz has been intricately crafted to be the ultimate home solution for parents dedicated to establishing a safer and more secure online environment for their children.
Q- How many units have been made till now?
As of now, 5,000 units have been manufactured.
Q- Product availability and distribution channels for selling the product?
Although the product is available on our company website, we are committed to enhancing its availability further in the coming months. Our expansion strategy includes listing the product on renowned online marketplaces like Amazon and specialized e-commerce platforms tailored to parents. Additionally, we are actively exploring partnerships with prominent telecom giants to bolster our distribution channels.
Q- Company’s future plans?
Our unwavering commitment to innovation drives us to excel in product development and market expansion. On the technological front, we are steadfast in our dedication to advancing our AI and Machine Learning filtering capabilities, ensuring our products remain at the forefront of safety and empowerment for parents.
Currently, we are thrilled to introduce a dynamic lineup of 10 cutting-edge products in our pipeline, each designed to provide invaluable support to parents in various aspects of their journey. In the realm of marketing, our aspirations are bold. Within the first year, our ambitious goal is to establish meaningful connections with and positively impact the lives of 15 million parents. Over the subsequent five years, we aim to amplify our reach exponentially, striving to touch the lives of an impressive 80 million parents. Throughout this journey, our central message will continue to emphasize the significance of Happinetz and the creation of a secure online environment for children.
While we recognize the importance of achieving conversions, our primary challenge lies in expanding our outreach to reach as many parents as possible. In alignment with this vision, we are prepared to deliver over 100,000 units in our inaugural year, with the ultimate aim of surpassing the milestone of one million units sold within the next five years.