[Exclusive Interview] This Made In India SaaS Platform Is Empowering Musicians, Singers With Technology & Digital Impact

Recently, we interacted with Mr. Rohan Nesho Jain, Founder and CEO, MADverse Music – a one-stop digital platform for everything from music distribution to promotion, and performance.

Here are the interview highlights:

1. How and when was Madverse established? What distinguishes Madverse from other music-tech companies? 

MADverse was founded after I realized the dearth of opportunities and lack of platforms for independent artists to thrive on, it was time artists start owning their masters and have their creative freedom. There are so many things to do for an artist today but no-one ecosystem that provides them with the comfort of focusing on their creative process and not making them strangle thru multiple platforms. Even then they struggle with fan engagement and making a living out of their creative careers.

Madverse acts as a one-stop shop for independent artists by bridging the gap between them and labels. The platform provides a range of services including music distribution, marketing, promotions, fan community building, collaborations, mastering, and several others that are in the works. 

Mr. Rohan Nesho Jain, Founder and CEO, MADverse Music

2. Role of Madverse in establishing independent artists?

MADverse provides artists with necessary tools and education to make it in the music industry. Artists wants to build fandom and monetize it, Madverse helps them by providing the required tools for the same on one platform. From getting their music out to streaming platforms for discovery, to getting their music synced into movies and getting them live in front of their fans, we cover all.

3. What are the future plans for Madverse in terms of business growth and expansion in the next year?

Starting with all parts of India, we want to take madverse global market. Our next target would be the APAC regions and Africa. They all are very diverse in their music tastes and services so we will customize the platform accordingly in regional languages and requirements. Product wise we are covering right now the recording side of music and planning for the publishing side of music too.

4. What genre of music-artists majorly prefers Madverse?

MADverse is not genre specific, we are built for all. We have worked on devotional music to American hip hop. Moreover MADverse promotes cross-cultural and multilingual collaborations that benefit artists in a lot of ways and bridge the gap of this fragmented industry.

5. The recent collaboration of Madverse and how it benefits artists? 

Since its Beta launch in February 2023, Madverse has added more than 700 artists voluntarily to its site without engaging in major public effort. 

Recently Madverse has joined hands with The Lost Stories Academy, a premier music education and DJing school. Through this partnership, students will have access to Madverse’s complete and fully integrated dashboard as well as its masterclass on music distribution and label services. This partnership will make it simpler for prospective musicians to study the craft and have a complete understanding of the independent music industry.

Also, artists invest a significant amount of time, effort, and money into perfecting the track before releasing it. Through this connection, musicians and artists from different backgrounds and genres can master their music using cutting-edge API-based audio treatment and limiter technologies, stereo enhancement tools, and advanced music mastering functionality offered by Dolby.io. By utilising the sophisticated music mastering functionality offered by this integration, any song may be mastered in as little as one minute.

6. What are the USPs of your platform that would make new age artists select you over other similar platforms?

Madverse has services ranging from music distribution, marketing, promotions, fan community creation, collaboration, and mastering which assists the artist by delivering them all kinds of label services to their doorsteps.

Most of the other platform journeys end at distribution, at MADverse an artist’s journeys start at distribution and take them a long way into stardom. We empower them not only with the right tools but also the required education to maximize the potential of it. At MADverse we foster creativity, our application dashboard is one of the most interactive and functional in the industry that makes the artists experience a lot easy and seamless so that they can focus on their creative part and meanwhile our tech handles the rest.

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