[Exclusive Interview] This Fitness Platform Offers One Single Membership To Access Multiple Gyms Across India

Recently, we interacted with Mr. Akshay Verma, Co-founder, FITPASS – a fitness platform that aims to offer economical, convenient and non-restrictive fitness solutions to users.

Here are the interview highlights:

1. Evolution of the industry

The fitness industry in India has experienced significant growth in recent years, driven by a growing trend of health-conscious consumers who prioritize fitness and wellness. This has resulted in an increased demand for personalized and holistic fitness solutions, with many fitness companies shifting their focus to cater to this need. The industry has also witnessed the emergence of flexible multi-gym memberships and access to a wide range of fitness classes and facilities, making it easier for consumers to achieve their fitness goals. GymPass and ClassPass are prominent examples of fit-tech unicorns across the globe that provide this kind of membership. Inspired by this thought, FITPASS became India’s first fit-tech brand to recognize the importance of flexibility and accessibility in the fitness industry while providing everything under a single membership benefit to the masses. With the help of technology, the brands are motivated to create more engaging and effective fitness experiences and the pandemic has further accelerated the shift towards personalized fitness solutions. As a result, many brands are adopting digital, virtual, and holistic approaches to meet the evolving needs of the customers.

2. Transition of traditional gym memberships to on-demand fitness services – How technology has revolutionized the way people approach fitness
On-demand fitness services, enabled by technology, have revolutionized the industry by providing flexible, customized, and practical workout experiences. This has put traditional gym subscriptions in competition and given customers more options and control over their routines. FITPASS is a prime example of this transformation, disrupting traditional gym subscriptions with a membership that provides access to multiple gyms and fitness centers across the country. By doing so, FITPASS aims to make fitness more accessible and affordable, offering comprehensive, customized fitness solutions that cater to individual needs. In addition, advancements in technology such as AI coaching, virtual training, and wearable technology have also revolutionized people’s approach to fitness, making it easier to track and monitor progress, receive personalized coaching, and stay motivated. The availability of these technologies has enabled individuals to tailor their fitness routines to their unique needs and preferences, resulting in a more personalized and effective approach to fitness.

3. Fitness was always seen as a luxury, but now people have changed their mindset and they consider fitness as an important part of their everyday routine. Adaptation of Fluid Fitness
In the past, fitness was often viewed as a luxury, reserved only for those with the time in hand and financial resources to invest in it. However, in recent years, there has been a shift in mindset, and people are starting to view fitness as an essential part of their daily routine. The fitness industry has undergone a significant transformation in recent years, with technology making fitness more accessible and flexible than ever before. Over the years, brands have started to provide multiple benefits through a single membership without pinching their pocket or investing in different memberships. With a membership like FITPASS, individuals can get access to gyms, zumba, yoga, and other activities across the country without any location restrictions or the need for multiple memberships. This inclusive approach to fitness has made it easier for people to incorporate exercise into their busy schedules and prioritize their wellness. Over the years, the concept of “fluid fitness” has emerged, emphasizing the importance of personalized and adaptable fitness routines that can evolve with individuals’ changing needs and preferences. With the help of innovative fitness solutions, individuals can now prioritize their health without compromising on other aspects of their lives.

4. Ratio of people who were involved in fitness earlier v/s now. How holistic and personalized fitness solutions have carved their niche post-pandemic

There has been a significant increase in the number of people involved in fitness since the pandemic, with many individuals realizing the importance of staying healthy and fit in uncertain times. The closure of gyms and fitness studios during the pandemic led to a shift in behavior, with many people turning to virtual fitness solutions. As a result, many fitness companies including FITPASS have shifted their focus towards providing personalized and inclusive fitness solutions that cater to individual needs and preferences. Our platform provides access to nutritionists, AI-based trainers, and other wellness experts who can offer guidance and support for overall well-being. As people started to return to their regular fitness routines post-pandemic, we observed a significant increase in demand as our platform offers access to a wide range of gyms and fitness centers, including yoga, zumba, martial arts, and more. Our inclusive approach to fitness has made it easier for people to prioritize their health and well-being by incorporating exercise into their busy schedules.

5. How the business models are a shared economy, tech-led. Virtuous cycle (continuous improvement)

The shared economy model has disrupted the traditional fitness ecosystem by providing access to multiple gyms and fitness centers through a single membership. This model has been successful and popular among customers, as it breaks down the barriers of exclusivity and price associated with traditional gym memberships. It allows us to offer a cost-effective and flexible solution to fitness enthusiasts as the members can choose from a variety of fitness centers and classes. We leverage technology to create a seamless and convenient experience for our members. Our app allows members to book classes, track their workouts, and receive personalized recommendations all in one place. The virtuous cycle of continuous improvement is a core principle at FITPASS. We work closely with our fitness partners to gather feedback and insights, which we use to continuously improve our platform and services. This feedback loop allows us to provide the best possible experience for our members while helping our partners improve their offerings.

6. AI-powered fitness coaching is contributing to making fitness more accessible and convenient. Easy accessibility through membership programs (Anytime – anywhere) 

At FITPASS, we are committed to making fitness more accessible and convenient for everyone. Through our FITPASS membership, one can easily get access to a wide range of fitness activities and classes, anytime and anywhere. We have also introduced FITCOACH, an AI-powered fitness coaching, which provides personalized workout plans based on your fitness goals and preferences. Whether you prefer working out at home or at a gym, our membership plans give you the flexibility to choose what works best for you. With FITPASS, you can stay fit and healthy without compromising on your busy lifestyle. The membership models are designed for individuals with busy schedules, lifestyle and with limited time in hand to visit gyms on a daily basis.

7. People are more mindful of what they eat now and they prefer healthy eating

In recent years, people have become more mindful of what they eat, with a growing preference for healthy, whole foods. This trend is driven by a number of factors, including increased awareness of the links between diet and health, concerns about food safety and sustainability, and a desire for more natural and minimally processed foods. At FITPASS, we recognize the importance of healthy eating for overall health and fitness. That’s why, we offer personalized nutrition plans throughout FITFEAST memberships that are tailored to your individual needs and goals.

To sum it up, technology has revolutionized the fitness industry, making it more personalized, convenient, and accessible. FITPASS is a leading fit-tech platform with multiple memberships that caters to the fitness needs of an individual. FITPASS core membership is one that offers easy, affordable, and flexible gym memberships to its users. With an innovative approach to fitness, this membership allows individuals to access more than 5500+ gyms and fitness studios across the country. Additionally, FITPASS also provides in-app A.I.-led personal fitness coaching, personal nutritionist services, and a library of workout videos created by national and international studios through our FITFEAST and FITCOACH memberships. 

---